Tracks
PROGRAM TRACKS & TRACK CHAIRS
Contemporary Consumer Online Behaviour: Prof. Xin-Jean Lim, School of Business, Sun Yat-Sen University, Shenzhen, Guangdong, China; School of Business and Economics, Universiti Putra Malaysia, Malaysia, Serdang, Selangor, Malaysia, lim.xinjean@yahoo.com.
Digital Frontiers in Global Marketing: Dr. Timo Mandler, TBS Education, 20 Bd Lascrosses, 31000 Toulouse, France, t.mandler@tbs-education.fr, Tel: +33-56-129-4912. Dr. Jieke Chen, Business School, University of Leeds, Maurice Keyworth Building, Woodhouse, Leeds, United Kingdom LS2 9JT, j.chen6@leeds.ac.uk, Tel: +44-113-343-6442. Dr. Xiaoning Liang, Trinity Business School, Trinity College Dublin, University of Dublin, Dublin, Ireland D02 F6N2, xiaoning.liang@tcd.ie, Tel: +353-896-8224.
Technology in Service: Prof. Jochen Wirtz, NUS Business School, National University of Singapore, 15 Kent Ridge Drive, Singapore 119245, Tel: +65-6516 3656, jochen@nus.edu.sg.
Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns: Prof. Kihan Kim, Department of Physical Education, Seoul, Seoul National University, 1 Gwanak-gu Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792, Fax: +82-2-872-2867. Prof. Seungae Suzy Lee, Division of Sport Industry and Science, Hanyang University, #316, Olympic Stadium, 222 Wangsimni-Ro, Seongdong-Gu, Seoul, Republic of Korea, seungaelee@hanyang.ac.kr, Tel: +82-2-2220-2701. Prof. Seungmo Kim, Department of Sport, Physical Education and Health, Hong Kong Baptist University, AAB932, Baptist University Road Campus, Kowloon Tong, Hong Kong, China kimsm@hkbu.edu.hk, Tel: +852-3411-7833 Fax: +852-3411-5757.
Arts & Culture Management in the Digital Environment: Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@ks.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.
Research Methodologies in Management and Marketing: Dr. Yang Sun, Department of Marketing, School of Business Administration, Northeastern University, No.195, Chuangxin Road, Hunnan District, Shenyang, Liaoning Province, 110617, China, sunyang8227@hotmail.com, Tel: +86-24-83656351. Prof. Jing ZHANG, Department of Global Management, College of Business Administration, Kookmin University, Jeongneung-Ro 77, Seongbuk-Gu, Seoul, 02707 Republic of Korea, zhangjing@kookmin.ac.kr, Tel: +82-2-910-5792.
Technology-Driven Marketing and Entrepreneurial Innovation in the Challenging Digital Environment: Dr. Young-Ah Kim, Essex Business School, University of Essex, Elmer Approach, Southend-On-Sea, SS1 1LW, United Kingdom, yakim@essex.ac.uk, Tel: +44 (0) 1702328273.
Sustainable Consumption: Prof. Feifei Huang, Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, feifei.huang@polyu.edu.hk.
Managerial Decision-Making in Marketing: Prof. Eric Shih, Dean, SKK Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, Tel: +82- (0)2-740-1501, eshih@skku.edu.
Digital Marketing and Social Media, Business Model and Innovation for Value Creation: Prof. Dr. Jun Luo, University of Nottingham Ningbo China, Maria.Luo@nottingham.edu.cn.
Marketing and New Technologies: Dr. Carmen Lopez, Southampton Business School, University of Southampton, Boldrewood Innovation Campus, Burgess Road, Southampton, SO16 7QF, United Kingdom, c.lopez@soton.ac.uk, Tel: +44-2380597677. Prof. Iryna Pentina, John B. and Lillian E. Neff College of Business and Innovation, University of Toledo, Toledo, OH 43606-3390, USA, iryna.pentina@utoledo.edu, Tel. +1-419-540-2093.
Fashion Marketing & Management in the Age of Digital Challenge: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Dr. Minjung Cho, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, minjung.cho@polyu.edu.hk.
The Changing Landscape of Influencer Advertising: Prof. Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan, jslin@nccu.edu.tw. Prof. Chen Lou, Nanyang Technological University, Singapore, chenlou@ntu.edu.sg.
Digitalization, Technologization and Servitization in the Consumer Market: Dr. Hongfei Liu, Southampton Business School, University of Southampton, Boldrewood Innovation Campus, Burgess Road, Southampton, SO16 7QF, United Kingdom, hongfei.liu@soton.ac.uk.
AI-Enabled Touchpoints: Prof. Hyejin Bang, Department of Business Administration, College of Business, Kookmin University, 77 Jeongneung-Ro, Seongbuk-Gu, Seoul, 02707 (South Korea), hjbang@kookmin.ac.kr. Prof. Carsten Baumgarth, HWR Berlin – Berlin School of Economics and Law, Badensche Straße 52, 10825 Berlin(Germany), carsten.baumgarth@hwr-berlin.de.
Neurobranding: Exploring the Intersection of Neuroscience and Branding: Omid Asgari, Nova School of Business and Economics, Rua da Holanda 1, 2775-405 Carcavelos, Portugal, Omid.asgari@novasbe.pt.
Marketing Reimagined: Adapting to Evolving Consumer Behavior: Dr. Artemis Panigyraki, Warwick Business School, University of Warwick, UK. artemis.panigyraki@wbs.ac.uk, Tel: 024 765 22467.
Developing Creative and Critical Thinking in Business Class: Dr. Minjung Cho, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, minjung.cho@polyu.edu.hk.
Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.
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