Tracks

 

PROGRAM TRACKS & TRACK CHAIRS


Marketing and Entrepreneurship: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10

3EU, UK, morganre@cardiff.ac.uk, Tel:+44-2920-870-001, Fax:+44-2920-874-419. Prof. Yiannis Kouropalatis, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, kouropalatisy@cardiff.ac.uk, Tel: +44-29-20-876-845,

Fax: +44-2920-874-4419.


Management of Intangibles: Prof. Dr. Manfred Schwaiger, Ludwig-Maximilians-University Munich - Institute for Market-based

Management (IMM), Kaulbachstr. 45, D-80539 Munchen, schwaiger@lmu.de, Tel: +49-89-2180-5640, Fax: +49-89-2180-5651.


Global and Cross-Cultural Marketing: Prof. Constantine S. Katsikeas, Leeds University Business School, Maurice Keyworth

Building, University of Leeds, LS2 9JT, U.K., csk@lubs.leeds.ac.uk, Tel: +44-113-343-2624, Fax: +44-113-343-4885.

Prof. Stavroula Spyropoulou, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K.,

ss@lubs.leeds.ac.uk, Tel: +44-113-343-6814, Fax: +44-113-343-4885.


Global Perspectives in Business-to-Business Marketing: Prof. Anthony Di Benedetto, Department of Marketing and Supply

Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA, tonyd@temple.edu. +1-215-204-8147.


Cutting Edge Issues in Strategic Marketing: Prof. Christian Homburg, Chair Business-to-Business Marketing, Sales & Pricing, Institute for Market-Oriented Management, Business School, University of Mannheim, L 5, 1 | 68131 Mannheim, Germany, , Tel: +49 621 181-1555, Fax: +49 621 181-1556.


Corporate Branding, Luxury Marketing & Identity-based Value Management: Prof. Klaus-Peter Wiedmann, Director of

the Institute of Marketing and Management, Leibniz University Hannover, KonigswortherPlatz 1, D-30167 Hannover, Germany,

wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.


Digital and Social Media Marketing in Global Business Environment: Prof. Kyung Hoon Kim, Professor, Changwon National

University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346,

Fax: +82-55-263-9096.


New Product Development: Prof. Luigi Mario De Luca, Marketing and Strategy Section, Cardiff Business School, Cardiff

University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK, delucal@cardiff.ac.uk, Tel: +44-(0)29-2087- 6886,

Fax: +44- (0)29-2087-4419. Prof. Destan Kandemir, Department of Management Bilkent University, 06800 Bilkent, Ankara Turkey,

destan@bilkent.edu.tr, Tel: +90 312 290 1526, Fax: +90 312 266 4958.


Customer Engagement in Tourism and Hospitality: Dr. Kevin Kam Fung So, School of Hotel, Restaurant and Tourism

Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Carolina Coliseum, Room 1011-C,

Columbia, South Carolina 29208, USA, kevinso@hrsm.sc.edu, Tel: +001-803-777-7620; Fax: +001-803-777-1224; Prof. Xiang (Robert) Li, Department of Tourism and Hospitality Management, Temple University, 361 Speakman Hall, 1810 North 13th Street,

Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +001.215.204.8784 Fax: +001.215.204.8705.


Theoretical and Practical Evolution of Retailing: Prof. Charles Ingene, Price College of Business, Adams Hall, Room 3, 307

West Brooks, OK Norman, USA, caingene@ou.edu, Tel: +1-405-325-3097. Prof. Ikuo Takahashi, Faculty of Business and

Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takahasi@fbc.keio.ac.jp, Tel: +81-3-3453-4511,

Fax: +81-43-462-3652.


Intercultural Marketing Communications: Prof. Wolfgang Fritz, Technische Universitaet Braunschweig, Institute of Marketing,

Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, w.fritz@tu-braunschweig.de, Tel. +49-531-391-3203, Fax +49-531-391-8202.


Advertising and Branding: Prof. Hyokjin Kwak, Dept. of Marketing, Le Bow College of Business, Drexel University, Matheson

Hall 502B, 32nd and Market Street, Philadelphia, PA 19104, USA, hkwak@drexel.edu, Tel: +1-215-895-6006, Fax: +1-215-895-6975.

Please submit your manuscript online at http://hkdx.i234.me/drexel/conference/gmc/.


Marketing Education: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt,

ralf.schellhase@h-da.de, Haardtring 100, 64295 Darmstadt, Germany, Tel: +49-174-1699491.


Wearable Technologies, Sustainability and Luxury Brands: Prof. Michel Phan, EMLYON Business School; phan@em-lyon.com;

Tel: +86 21 6260 8160 (ext 809) (office), Fax: +86 21 6260 8171.


Brand-building in the Luxury, High-end Cultural and Creative Industries: Prof. Klaus Heine, EMLYON Business School-Asian

Campus, Shanghai, China, heine@em-lyon.com.


Wellness as Status Symbol in Marketing: Prof. Maria Kniazeva, Professor of Marketing, School of Business, University of San

Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.


Consumption, Desire and Culture: Dr. Wing-Sun Liu, Institute of Textiles and Clothing, The Hong Kong Polytechnic University,

Hung Hom, Kowloon, Hong Kong, tcliuws@polyu.edu.hk, Tel: +852-27666444, Fax: +852-27731432.


Social Media and Luxury Brand Communication: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology,

Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109,

Fax : +82-2-312-8554.


Country of Origin Image, and Country Biases (cosmopolitanism, ethnocentrism, disidentification, affinity, and animosity): Prof. Alexander Josiassen, Department of Marketing, Copenhagen Business School, 2000 Frederiksberg, Denmark,

aj.marktg@cbs.dk, Tel: +45-3815-2159. Dr. Florian Kock, Department of Marketing, Copenhagen Business School, 2000

Frederiksberg, Denmark, fk.marktg@cbs.dk, Tel. +45-3815-2159.


Retail Merchandising Strategy: Prof. Changju Kim, Faculty of Business Administration, Ritsumeikan University, 2-150, Iwakura,

Ibaraki, Osaka, 560-8570, Japan, cjkim777@fc.ritsumei.ac.jp, Tel: +81-72-665-2382.


Strategic Market Management: Prof. Jong-Ho Lee, Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul,

02841, Republic of Korea, jongholee@korea.ac.kr, Tel: 82.2.3290.2821: Fax. 82.2.922.7220.


Transformative Service Research: Prof. Mark S. Rosenbaum, Department of Retailing, University of South Carolina, Carolina

Coliseum, Columbia, SC 29208, MAROSEN@mailbox.sc.edu, Tel: 803 777 6171.


Managerial Decision Making in Marketing: Prof. Eric Shih, Graduate School of Business, Sungkyunkwan University, 25-2

Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, eshih@skku.edu, Tel: +82-2-740-1502, Fax: +82-2-740-1539.


Product Placement, Branded Entertainment and Branded Content - Leveraged Marketing Communications Track I for IJA Special Issue: Prof. Sukki Yoon, Department of Marketing, College of Business, Bryant University, Smithfield, RI 02917, U.S.A.

syoon@bryant.edu,Tel. +1-401-232-6997 Fax. +1-401-232-6435.


Corporate Social Responsibility (CSR) and Cause-Related Marketing - Leveraged Marketing Communications Track II

for IJA Special Issue: Prof. Yung Kyun Choi, Department of Advertising and PR, Dongguk University, 30 Pildong-ro i gil, Jung-gu,

Seoul, Republic of Korea, choiyung@dgu.edu, Tel: +82-2-2260-3817.


Cobranding, Celebrity Endorsement, and Sponsorship - Leveraged Marketing Communications Track III for IJA Special

Issue: Prof. Kacy Kim, Department of Marketing, Love School of Business, Elon University, 2075 Campus Box, Elon, NC 27244,

USA, kkim3@elon.edu, Tel. +1-336-278-5296.


Consumption and Marketing of Online and Mobile Games: Dr. Yuri Seo, The University of Auckland Business School,

University of Auckland, 12 Grafton Rd, Auckland, New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-923-8277.


Digital and Technology Driven Marketing: Prof. Juran Kim, Associate Professor of Marking, Dept. of Business Administration,

Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.


Wine Marketing and Management: Prof. Benoit LECAT, Wine and Viticulture Department Head, College of Agriculture,

Food & Environmental Sciences, California Polytechnic State University, 1 Grand Ave, Building 11, San Luis Obispo, CA 93407-0861,

USA, blecat@calpoly.edu, Tel: +1 (805) 756-2415.


Consumer Decision Making and Consumer Signaling: Assistant Prof. Dr. Alisara Rungnontarat CHARINSARN, Thammasat

Business School, Thammasat University, 2 Prachan Rd., Pranakorn, Bangkok 10200, Thailand, alisara@tbs.tu.ac.th,

Tel: +668-1836-1154.


Cross Cultural Consumers and Globalization: Dr. Hector Gonzalez-Jimenez, The York Management School, University of York,

Freboys Lane, Heslington, York YO10 5GD, United Kingdom, hgj503@york.ac.uk, Tel: +44 (0) 1904 325075.

Dr. Fernando Fastoso, The York Management School, University of York, Freboys Lane, Heslington, York YO10 5GD, United

Kingdom, fernando.fastoso@york.ac.uk, Tel:+44 (0) 1904 325056.


Consumers, Brands and Brand Management: Prof. David E. Sprott, Carson College of Business, Washington State University,

Pullman, WA 99164 USA, dsprott@wsu.edu, Tel: +01-509-335-6896, Fax: +01-509-335-3851.


Relationship Marketing: Associate Prof. Li-Wei Wu, Department of International Business, Tunghai University, No. 1727,

Sec. 4, Taiwan Boulevard, Taichung 40704, Taiwan, lwwu@thu.edu.tw. Tel. +886-4-2359-0121 Fax. +886-4-2359-2898.

Customer Value Co-Creation and Product Innovation: Associate Prof. Hao Zhang, School of Business Administration,

Northeastern University, No. 195, Chuangxin Road, Hunnan District, Shenyang, 110617, China, hzhang@mail.neu.edu.cn,

Tel: +86-24-8365-6416, Fax: +86-24-8365-6416. Xiaoning Liang, Assistant Professor of Marketing, Room 427, Aras an Phiarsaigh, Trinity College Dublin, the University of Dublin, Dublin 2, Ireland e-mail: xiaoning.liang@tcd.ie.


Management and Marketing Research in Different Methodology: Prof, Cheng Hua, School of Economics & Management,

Zhejiang SCI-TECH University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China,

chenghua@zstu.edu.cn, Tel: +86-571-8684-3391. Dr. Yang Sun, School of Economics & Management, Zhejiang SCI-TECH

University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China, sy@zstu.edu.cn,

Tel: +86-571-8684-3734.


Interaction between Innovation and Sustainability in Marketing: Prof. Olga Tretyak, Head of Ph.D. Program in

Management, Faculty of Business and Management, National Research University - Higher School of Economics, 105187, Moscow,

Russia, Kirpichnaya str. 33/5 room 732. otretyak@hse.ru, Tel: +7495 621 13 97, Fax.+7 495 772 95 69.


Marketing Specifics in Emerging Markets: Prof. Vera Rebiazina, Department of Strategic Marketing, School of Business

Administration, Faculty of Business and Management, National Research University - Higher School of Economics, 105187, Moscow,

Russia, Kirpichnaya str. 33/5 room 730, rebiazina@hse.ru, Tel: +7495 621 13 97, Fax:+7 495 772 95 69.


Stakeholders-brand Relationships: Multiple online/offline interactions: Prof. Sandra Loureiro, Marketing, Operations and

General Management Department, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Av. Forcas

Armadas1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400

Fax: +351 21 796 47 10.


Mobile Marketing: Dr. Mustika Sufiati Purwanegara, School of Business and Management, Bandung Institute of Technology

(ITB), Ganesha 10, Bandung 40312, Indonesia, mustika@sbm-itb.ac.id, Tel.+62-22-2531923, Fax.+62-22-2504249.


Online Marketing Communications: Prof. Morikazu Hirose, Faculty of Business Administration, Tokyo Fuji University, 3-8-1,

Takadanobaba, Shinjuku-ku, Tokyo, Japan, morikazu_187@fuji.ac.jp, Tel: +81-3-3368-2154, Fax: +81-3-5386-3456.


Uncertainty and Experience-Based Learning in Strategic Marketing: Prof. Simone Guercini, Universita degli Studi di Firenze.

Via delle Pandette, 9 - 50127 Firenze, Italy, simone.guercini@unifi.it, Tel: +39 055 27591.


Consumer Behavior in Hospitality and Tourism: Dr. Saurabh Kumar Dixit, Associate Professor, Department of Tourism and

Hotel Management, North-Eastern Hill University, Shillong (Meghalaya) India, saurabh5sk@yahoo.com, Tel:+91-364-2723443,

Mobile:+91-9436565964.


Web Text data and Big Data based Marketing: Prof. Jaihak Chung, Sogang Business School, Sogang University, Mapogoo

Shinsoodong 1 Sogang University Sogang Business School PA hall, #708, Seoul, Republic of Korea, jaihak@sogang.ac.kr,

Tel. +82-10-3361-6521.


International & Cross Cultural Marketing: The Changing Consumer Landscape: Prof. Fabian Bartsch, Marketing and

International Negotiation Department, IESEG School of Management, f.bartsch@ieseg.fr, Tel: +33-155911010.


Political Branding in Turbulent Times: Prof. Prof. George Panigyrakis, Athens University of Economics and Business, 76,

Patision Str., 10434 Athens, Greece, pgg@aueb.gr, Tel: +30-2108203394.


Innovation and Strategy: Prof. Jina Kang, Technology Management, Economics and Policy Program (TEMEP) & Department of

Industrial Engineering, Seoul National University, Seoul, Republic of Korea, prismsouthkorea@gmail.com, Tel: +82-2-880-5109,

Fax: +82-2-873-7229.


The Revitalisation of Culturally Significant Patterns, Products and Practices: Dr Tracy Cassidy, Department of Fashion and Textiles, University of Huddersfield, Queensgate, Huddersfield HD1 3DH, UK. t.d.cassidy@hud.ac.uk, Tel: +44 (0) 1484 472653.


The New Frontiers in Digital Media Services: Prof. Werner Kunz, Dept. of Marketing and Management, University of

Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709,

Fax +1 (617) 287-7709. Best service papers will be considered for publication in a special issue of the Service Management.


Cyberpsychology and Branding: Prof. Yongjun Sung, Dept. of Psychology, Korea University, Anam-Dong, Seongbuk-Gu,

Seoul 136-701, Republic of Korea, gradysung@gmail.com, Tel: +82 (0)2 3290 2869.


Humanship as the Core Innovation in Marketing: Prof. Philip Hong, School of Social Work, Loyola University Chicago, 1 E.

Pearson St. Maguire Hall 528, Chicago, IL 60611 USA, phong@luc.edu, Tel: +1-312-915-7447. Prof. Marat Bakpayev, Labovitz

School of Business and Economics, University of Minnesota Duluth, 385E LSBE,Duluth, MN 55812 USA, mbakpaye@d.umn.edu,

Tel: +1-218-726-8483. Prof. Wansoo Park, School of Social Work, University of Windsor, 201-D, 167 Ferry Street, Windsor,

ON N9A 0C5, Canada, wansoo@uwindsor.ca, Tel: +1-519-253-3000 ext. 2069.


Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via "Computing with Words: Prof. Arch G. Woodside, Professor of Marketing, Curtin University, Perth, Australia. arch.woodside@curtin.edu.au.


Technology and Business model innovation for Sustainability: Prof. Jaesu Kim, College of Business, Changwon National

University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel:+82 -55-213-3346,

Fax: +82-55-263-9096.


Past, Present, and Future of Fashion Capitals for Luxury: Prof. Serena Rovai, La Rochelle Business School, Marketing

Department, 102, Rue de Coureilles, La Rochelle, France. rovais@esc-larochelle.fr. Tel:+33623353982.


Entrepreneurship & Innovation in Fashion and Luxury: Prof. Jonas Hoffmann, Jonas.HOFFMANN@skema.edu: Prof. Ivan

Coste-Maniere, ivan.costemaniere@skema.edu; SKEMA Business School, 60 rue Dostoievski, CS 30085 06902 Sophia Antipolis, France, Tel: +33 (0)4 93 44 15, Fax: +33 (0)4 93 65 45 24.


Global Legal, Ethical, and Public Policy Issues in Marketing: Prof. Steven W. Kopp, Sam M. Walton College of Business,

University of Arkansas, 323 WCOB, Department of Marketing, Fayetteville, AR 72701 USA, skopp@uark.edu, Tel. +1-479-575-3228,

Fax +1-479-575-8407.


eSports and the Global Sport Management: Prof. Kihan Kim, Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr,Tel: +82-2-880-7792.


Neuromarketing and Psychophysiology: Dr. Billy Sung, School of Marketing, Curtin University, GPO Box U1987, Perth WA, Australia 6845, billy.sung@curtin.edu.au, Tel: +61-8-9266-9585. Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.


Research Methodologies in Management and Marketing: Dr. Isaac Cheah, Curtin University, Kent Street, Bentley, Perth, Western Australia 6102, Australia, Email: Isaac.Cheah@cbs.curtin.edu.au, Tel: +61-8-9266-2853. Dr. Yang Sun, School of Economics & Management, Zhejiang SCI-TECH University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China, sy@zstu.edu.cn, Tel: +86-571-8684-3734. Prof. Cheng Hua, School of Economics & Management,Zhejiang SCI-TECH University, 5 Second Avenue, Xiasha Higher Education Zone, Hangzhou, Zhejiang, 310018, China, chenghua@zstu.edu.cn, Tel: +86-571-8684-3391.


Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong,

Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.

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