Tracks


 


PROGRAM TRACKS & TRACK CHAIRS


Entrepreneurial Marketing: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, United Kingdom, morganre@cardiff.ac.uk, Tel: +44-29-20-87-00-01. Dr. Nilay Bıçakcıoğlu-Peynirci, University of Sussex Business School, University of Sussex, 9SL, Jubilee Building, Falmer, Brighton, BN1 9SN, N.Bicakcioglu-Peynirci@sussex.ac.uk, Tel. +44-12-73-60-67-55.


Stakeholder Management: Prof. Dr. Manfred Schwaiger, LMU Munich School of Management, Ludwig-Maximilians-University Munich, Kaulbachstr. 45, 80539 Munich, Germany, schwaiger@lmu.de, Tel: +49-89-2180-5640, Fax: +49-89-2180-5651.


Online Advertising and Marketing of Service Businesses: Prof. Shu-Chuan (Kelly) Chu, College of Communication, DePaul University 1 E. Jackson Blvd. Chicago IL 60604, USA, schu7@depaul.edu, Tel. +1-312-362-7929.


How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc.: Prof. Joseph Sirgy, Virginia Tech, sirgy@vt.edu.


Hospitality and Tourism Marketing: Prof. Alexander Josiassen, Department of Marketing, Copenhagen Business School, Solbjerg Plads, Copenhagen, Denmark, aj.marktg@cbs.dk, Tel: +45-3123-4526. Dr. Stud. Eva Lang, Department of Marketing, Copenhagen Business School, Solbjerg Plads, Copenhagen, Denmark, evla18ab@student.cbs.dk, Tel: +45-3123-4529.


The Future of Work – Service Employee-(Ro)bot Collaboration: Prof. Dr. Werner Kunz, Dept. of Marketing, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709. Prof. Dr. Laszlo Sajtos, Dept. of Marketing, University of Auckland Business School, Sir Owen G Glenn Building, 12 Grafton Road, Auckland, 1010, New Zealand, l.sajtos@auckland.ac.nz, Tel: +64 9923 2724. Prof. Dr. Carlos Flavián, Faculty of Economy and Business, University of Zaragoza, Gran Vía 2, 50.005 Zaragoza, Spain cflavian@unizar.es.


Global Marketing Strategy and Decision Making: Dr. Magnus Hultman, Goodman School of Business, Brock University, St. Catharines, ON, L2S 3A1 Canada, mhultman@brocku.ca, Tel: +1 905-688-5550. Dr. Christina Papadopoulou, Leeds University Business School, University of Leeds, Leeds, LS2 9JT, United Kingdom, C.Papadopoulou@leeds.ac.uk, Tel: +44 113 343 6321.


Global Perspectives in Business-to-Business Marketing: Prof. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing, Professor of Marketing, Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA, anthony.dibenedetto@temple.edu. Tel: +1-215-204-8147.


Conversational Marketing – In Search for An Authentic Dialogue with Customers and Other Stakeholders: Prof. Dr. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4560, Fax: +49-511-762-3142.


Marketing in a Social and Virtual Space: Prof. Yung Kyun Choi, Department of Advertising & PR, Dongguk Univ, 26,3 pil-dong, chung gu, seoul 100-715, Korea, choiyung@dgu.edu, TEL: 82-2-2260-3817 FAX: 82-2-2264-3736.


Strategic Issues in Retailing and Distribution Channels: Prof. Ikuo Takahashi, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takahasi@fbc.keio.ac.jp, Tel: +81-3-5427-1280, Fax: +81-5427-1578, Prof. Hidesuke Takata, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takata@fbc.keio.ac.jp. The rapid marketing environment changes such as the evolving information technology or the growing awareness of sustainability have much impact on the retailing, shopping behavior, and distribution channels as a whole. This track deals with theoretical and practical research in these fields.

Luxury Marketing & Branding: Prof. Paurav Shukla, Southampton Business School, University of Southampton, Southampton, United Kingdom, p.v.shukla@soton.ac.uk, Tel: +44 (0)23 8059 8592. Dr. Veronica Rosendo-Rios, Faculty of Business, Economics & Law, CUNEF, Madrid, Spain, vrosendo@cunef.edu, Tel. (+34) 91 444 51 61. Dr. Dina Khalifa, Cambridge Institute for Sustainability Leadership, University of Cambridge, Cambridge, United Kingdom, dina.khalifa@cisl.cam.ac.uk, Tel: +44 (0)1223 768850.


New Technology and Digital Marketing: Prof. Jeonghye Choi, School of Business, Yonsei University, Seoul, Republic of Korea, jeonghye@yonsei.ac.kr, Tel: +82-2-2122-6575.


The Future of Consumer Experience: Humanity in a Digital World: Brian ‘t Hart, School of Business, Trinity Western University, 7600 Glover Rd, Langley City, BC V2Y 1Y1, Canada, Email: brian.thart@twu.ca, Tel: 604-513-2121 (ex 3372).


New Paradigms of Luxury Consumption and Sustainable Behavior in a Post-pandemic World: Prof. Aniruddha Pangarkar, Department of Marketing, Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, WI 54311, USA, pangarka@uwgb.edu, Tel: +1 920 930 1995.


Transformative Consumer Research: Associate Professor Crystal Yap, Department of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland CBD, Auckland, New Zealand, crystal.yap@aut.ac.nz, Tel: +64 9 921 9999.


Mobile Marketing: Prof. Wolfgang Fritz, Institute of Marketing, Technische Universitaet Braunschweig, Abt-Jerusalem-Str. 4, 38106 Braunschweig, Germany, w.fritz@tu-braunschweig.de, Tel. +49-531-391-3203, Fax +49-531-391-8202. Ass. Prof. Stefanie Sohn, The Faculty of Business and Social Sciences, Department of Sociology, Environmental and Business Economics, University of Southern Denmark, Degnevej 14, DK-6705 Esbjerg, sohn@sam.sdu.dk, Tel: +45 65 50 89 13.


Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Transformation: Prof. Kyung Hoon Kim, Provost, VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Jae Young Lee, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, jaelee@yonsei.ac.kr, Tel: +82-2-2123-2531.


Digital Marketing and Social Media: Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499, Fax: +82-2-2123-8639.


Contemporary Issues in International Marketing: Dr. João S. Oliveira, Essex Business School, Southend Campus, University of Essex, Elmer Approach, Southend-On-Sea, SS1 1LW, United Kingdom, joao.oliveira@essex.ac.uk, Tel: +44 (0) 1702328384.


Social, Health and Environmental Change: How Does Marketing Help?: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Dr. Boram Do, Management Area, School of Business, Yonsei University, Seoul, Republic of Korea, boram.do@yonsei.ac.kr, Tel: +82-2-2123-2514, Fax: +82-2-2123-8639. Dr. Jeawon Kim, UN Environment Programme, Climate Technology Center & Network, Incheon, Republic of Korea, Jeawon.kim@un.org, Tel: +82-10-7554-2769.


Cross-cultural and Global Marketing: Prof. Hyewon Cho, Sogang Business School, Sogang University, Matthew Hall, 35 Baekbeom-ro, Mapo-gu, Seoul 04107, Republic of Korea, hyewoncho@sogang.ac.kr, Tel: +82-2-705-4751.


Fashion Marketing- Globalized/De-Globalized?: Dr. Wing-sun Liu, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kln., Hong Kong, tcliuws@polyu.edu.hk, Tel: 852 60711518.


Marketing Education: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-174-1699491.


Wellness as Global Product: Maria Kniazeva, Professor of Marketing, University of San Diego Knauss School of Business, 5998 Alcala Park, San Diego, 92110, USA, kniazeva@sandiego.edu.


Digital and Technology Driven Marketing: Prof. Juran Kim, Professor of Marking, Dept. of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.


Marketing Perspectives in Metaverse, NFT, and Blockchain: Assoc. Prof. Jungkeun Kim, Department of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland 1010, New Zealand, jkkim@aut.ac.nz, Tel: +64-9-921-9999. Ass. Prof. Jooyoung Park, Peking University HSBC Business School, University Town, Nanshan District Shenzhen, 518055, China, jpark@phbs.pku.edu.cn, Tel: +86-0755-2603-3621. Ass. Prof. Jihoon Jhang, College of Business, University of Central Arkansas, COB 312K, Conway, Arkansas, 72035, USA, jjhang@uca.edu, Tel: +1-501-852-2477. Ass. Prof. Jaehoon Lee, Department of Marketing & Logistics, Florida International University, 11200 S.W. 8th St., RB 337A, Miami, FL 33199, USA, jaehlee@fiu.edu, Tel: +1- 305-348-3314.


Political Marketing: Dr. Frederik Ferié, Marketing Center Münster, University of Münster, Am Stadtgraben 13-15, 48143 Münster, Germany, f.ferie@uni-muenster.de, Tel: +49 251 83 25026, Fax: +49 251 83 25024.


Environmental, Social, & Governance for Sustainability: Prof. Jong-Ho Lee, Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul, 02841, Republic of Korea, jongholee@korea.ac.kr, Tel: 82.2.3290.2821, Fax.: 82.2.922.7220. Prof. Jaeho Lee, Department of International Business and Trade, College of Politics and Economics, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Korea, jaeholee@khu.ac.kr, Tel: 82.2.961.0985.


Marketing for Art and Culture Products: Prof. Sang-Hoon Kim, College of Business Administration, Seoul National University, 1 Gwanak-ro 58-612, Gwanak-gu, Seoul, Republic of Korea, profkim@snu.ac.kr, Tel: +82-2-880-6900, Prof. Kyoung Cheon Cha, Dept of Business Administration, Dong-A University, 225 Gudeok-ro, Seo-gu, Busan, Republic of Korea, kccha@dau.ac.kr, Tel. +82-51-200-7466.


Business Model and Productivity Innovation for Customer Value Creation: Dr. Jaesu Kim, College of Business,Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel:+82 -55-213-3346, Fax: +82-55-263-9096.


Consumer Behavior in a Digital Age: Prof. Shelly Rathee, Villanova School of Business, Villanova University, 800 E. Lancaster Ave, Villanova, Pennsylvania, USA, shelly.rathee@villanova.edu, Tel: +01-610-519-4167. Prof. Xin-Jean Lim, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Malaysia, lim.xinjean@yahoo.com or lim.xinjean@ukm.edu.my.


AI Adoption and Consumer Psychology: Prof. Hao Zhang, School of Business Administration, Northeastern University, No. 195 Chuangxin Road, Hunnan District, Shenyang, P. R. China, zhanghao0908@yahoo.com, Tel: +82-24-8365-6416. Dr. Xiaoning Liang, Trinity Business School, Trinity College Dublin, the University of Dublin, 2 Dublin, Ireland, xiaoning.liang@tcd.ie, Tel: +353-1-896-8224.


Emerging Issues in Computational Advertising: Prof. Su Jung Kim, University of Southern California, sujung.kim@usc.edu, Ewa Maslowska, University of Illinois Urbana-Champaign, ehm@illinois.edu, Joanna Strycharz, University of Amsterdam, j.strycharz@uva.nl.


Invisible Marketing: Signaling, Framing, and Priming: Assoc. Prof. Dr. Alisara Rungnontarat CHARINSARN, Thammasat Business School, Thammasat University, 2 Prachan Road, Pranakorn, Bangkok 10200, Thailand, alisara@tbs.tu.ac.th, Tel: +668-1836-1154.


Globalization, Brands and New Technologies in the Consumer Sphere: Prof. Hector Gonzalez-Jimenez, ESCP Business School, Calle Arroyofresno 1, 28035, Madrid, Spain, hegonzalez@escp.eu, Tel: + 34 913 86 25 11. Prof. Fernando Fastoso, Pforzheim University, Business School, Tiefenbronner Str. 65, 75175 Pforzheim, Germany, fernando.fastoso@hs-pforzheim.de, Tel: +49 7231 28 6188.


Retail Technology & Customer Experience Design: Prof. Hye-Young Kim, College of Design, University of Minnesota, 240 McNeal Hall, Retail Merchandising Program, St. Paul, MN 55108, USA, hykim@umn.edu, Tel: +1-612-624-4904. Prof. Do Yuon Kim, College of Arts and Physical Education, Gachon University, Seongnam, Republic of Korea, dokim@gachon.ac.kr, Tel: +82-031-750-5947.


MarTech: Consumer-brand-AI,VR, & AR relationships: Prof. Sandra Loureiro, Marketing, Operations and General Management Department, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Av. Forcas Armadas1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400, Fax: +351 21 796 47 10.


Customer Experience Management: Prof. Mirella H.P. Kleijnen, Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861. Dr. Anne-Madeleine Kranzbühler, Delft University of Technology, Faculty of Industrial Design Engineering, Landbergstraat 15, 2628 CE Delft, The Netherlands, A.Kranzbuhler@tudelft.nl, Tel: +31 15 278 9807.


Turning Points in Luxury - An Industry at Crossroads: Prof. Benjamin G. Voyer, Cartier Chaired Professor of Behavioural Science ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escp.eu, T +44 20 7443 8836. Prof. Minas Kastanakis, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, mkastanakis@escpeurope.eu, Tel: +44 20 7443 8800.


Enhancing Customer Experience in Retailing: Prof. Udo Wagner, University of Vienna and Modul University, Vienna, Austria, udo.wagner@univie.ac.at.


Global Brand Management: Prof. Timo Mandler, Toulouse Business School, Department of Marketing & International Business, 20 Boulevard Lascrosses, 31068 Toulouse, France, t.mandler@tbs-education.fr. Prof. Fabian Bartsch, Montpellier Business School, Department of Marketing, Sales and Communication, 2300 Av. Des Moulins, 34080 Montpellier, France, f.bartsch@montpellier-bs.com.


Marketing Communications: Ass. Prof. Anastasios Panopoulos, School of Economic and Regional Studies, University of Macedonia, Egnatias 156 Thessaloniki Greece, apanopoulos@uom.edu.gr, Tel: +302310891157, Fax: +302310891375.


Digital Fashion & Sustainable Practice: Prof. Tracy Cassidy, Department of Fashion & Textiles, School of Arts & Humanities, University of Huddersfield, Queensgate, Huddersfield, West Yorkshire, England, T.D.Cassidy@hud.ac.uk, Tel: +44-1484-257039.


From CSR to ESG for Consumer Well-being: Prof. Yoon-Na Cho, College of Business Administration, Hongik University, 94 Wausan-ro, Mapo-gu, Seoul, 04066, Republic of Korea, yoonnacho@hongik.ac.kr, Tel: +82-2-320-2158.


Consumer Health and Wellbeing: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.


Marketing, Branding and Digital Experience: Prof. Patrick Poon, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235, Fax: +852-2575-5185.


Achieving the Proper Balance between Innovations and Luxury & Fashion Marketing Efficiency: Prof. Ivan Coste-Manière, SKEMA Business School, Université de la Côte d'Azur, 60 Rue Dostoievski, 06902 Sophia Antipolis Cedex France, Luxury and Fashion Department, ivan.costemaniere@skema.edu, Tel: +33493954545. Prof. Fabio Duma, Head Competence Team Luxury Management, Department International Business, School of Management and Law, Zurich University of Applied Sciences (ZHAW), Theaterstrasse 17 / Office ST 02.01, P.O. Box, 8401 Winterthur, Switzerland, fabio.duma@zhaw.ch, Tel: +41 58 934 76 31.


New Perspectives for Luxury Sustainability in the Digital Environment: Prof. Serena Rovai, BRaND LuxuryLab Chair, EXCELIA BUSINESS SCHOOL, Tours, La Rochelle, Paris, France; email: rovais@excelia-group.com.


Consumer Neuroscience: Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.


Analogue Surveys Go Digital - High Technologies Open New Research Opportunities: Prof. Rafal Ohme, Department of Marketing, WSB University in Warsaw, Labiszynska 25 St, Warsaw, MAZ 03-204 Poland, rafal@neurohm.com, Tel. +0-48 256-2300.


Retail and Customer Experience Management in the Post-Covid Era: Professor Michel Phan: Emlyon Business School, 15 boulevard Diderot 75012, Paris, France, phan@em-lyon.com, Tel: +33782558670.


Retail Management in the Age of Digital Transformation: Prof. Sang-Lin Han, School of Business, Hanyang University, Wangsimni-Ro, Seoul 04763, Republic of Korea, slhan@hanyang.ac.kr, Tel: +82-10-4104-5700, Fax: +82-2-2220-1169.


Big Data and Location Intelligence in Retail, Tourism, and Hospitality: Dr. Seongsoo (Simon) Jang, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK, jangs@cardiff.ac.uk, Tel: +44-292-087-4552. Dr. Jinwon Kim, Department of Tourism, Hospitality and Event Management, University of Florida, Florida Gym, PO Box 118208 Gainesville, FL 32611-8208, jinwonkim@ufl.edu, Tel: +1-352-294-1625.


Consumer Behavior in the Technological World: Dr. Lei Song, Business Programs, The Pennsylvania State University Abington, 1600 Woodland Rd, Abington, PA, United States of America, LeiSong@psu.edu, Tel: +1-267-633-3301, Fax: +1-215-881-7655.


International Marketing Perspectives on Digital Platforms and Ecosystems: Prof. Timo Mandler, Toulouse Business School, t.mandler@tbs-education.fr, Prof. Natalia Yannopoulou, Newcastle University Business School, natalia.yannopoulou@newcastle.ac.uk, Prof. Dr. Jun Luo, University of Nottingham Ningbo China, Maria.Luo@nottingham.edu.cn. Prof. Jochen Wirtz, National University of Singapore, jochen@nus.edu.sg.


Digital Transformation in Sports Industry: Prof. Kihan Kim, Department of Physical Education, Seoul National University, 1 Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr. Tel: +82-2-880-7792. Prof. Joon Sung Lee, Department of Sport Industry Studies, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, Republic of Korea, leejs929@yonsei.ac.kr. Tel: +82-2-2123-3191.


Arts & Culture Management in the Digital Environment: Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.


Research Methodologies in Management and Marketing: Dr. Yang Sun, Department of Marketing, School of Business Administration, Northeastern University, No.195, Chuangxin Road, Hunnan District, Shenyang, Liaoning Province, 110617, China, sunyang8227@hotmail.com, Tel: +86-24-83656351.


Managerial Decision Making in Marketing: Prof. Eric Shih, Dean, SKK Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, Tel: +82- (0)2-740-1502, eshih@skku.edu.


Workforce Management in a Post-Covid World: Dr. Boram Do, Management Area, School of Business, Yonsei University, Seoul, Republic of Korea, boram.do@yonsei.ac.kr, Tel: +82-2-2123-2514, Fax: +82-2-2123-8639.


International Marketing in the Digital Age: Dr. Carmen Lopez, Southampton Business School, University of Southampton, 12 University Road, Southampton, United Kingdom, c.lopez@soton.ac.uk, Tel: +44-2380597677. Dr. Timo Mandler, Toulouse Business School, Sebastopol Building, 1 Place Alfonse Jourdain, CS 66810, 31068 Toulouse Cedex 7, France. t.mandler@tbs-education.fr, Tel: +33-561294949.


Fashion Marketing & Management in the Metaverse: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Eunsoo Baek, Dept. of Clothing & Textiles, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea, ebaek@hanyang.ac.kr, Tel: +82-2-2220-1193.


The Impact of COVID-19C on Consumers and Marketing Strategies: Prof. Akira Shimizu, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo, Japan, ashimizu@fbc.keio.ac.jp, Tel: +81-3-5427-1168.


New Developments in Digital Promotion: Prof. Lamberto Zollo, Department of Economics, Management and Quantitative Methods, University of Milan, Italy, lamberto.zollo@unimi.it, Prof. Riccardo Rialti, Department of Economics, Management and Quantitative Methods, University of Milan, Italy, riccardo.rialti@unimi.it, Prof. Kacy Kim, Department of Marketing, Bryant University, U.S.A., kkim2@bryant.edu, Prof. Sukki Yoon, Department of Marketing, Bryant University, U.S.A., syoon@bryant.edu.


Digital Consumer Behavior in the Age of Tech Transformation: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499.


Envisioning the Digital Future of Tourism and Hospitality: Dr. Hongbo (Daisy) Liu, Senior Lecturer School of Hospitality & Tourism Management, University of Surrey, 11AP02, Stag Hill, University Campus, Guildford, Surrey, GU2 7XH, UK, hongbo.liu@surrey.ac.uk, Tel: +44 (0) 1483 686319, Fax: +44 (0)1483 686346. Dr. Lu Lu, Associate Professor, School of Sport, Tourism and Hospitality Management, Temple University, 1810 North 13th Street, Philadelphia, PA 19122-6083, USA, lu.lu0001@temple.edu, Tel: +1-215-204-3019. Dr. Kevin Kam Fung So, William S. Spears Chair in Business & Associate Professor, School of Hospitality and Tourism Management, Spears School of Business, 373 Nancy Randolph Davis Building, Oklahoma State University, Stillwater, OK 74078, USA, kevin.so@okstate.edu, Tel: +1-405-744-5243. Prof. Xiang (Robert) Li, Chair, Professor, and Arthur F. McGonigle Senior Fellow, Department of Tourism and Hospitality Management, Temple University, 370 Speakman Hall, 1810 North 13th Street, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +1.215.204.8784 Fax: +1.215.204.8705. Prof. Sameer Hosany, Professor of Marketing and Head of Department, School of Business and Management, Royal Holloway, University of London, Egham Hill, Egham, Surrey, TW20 0EX, UK, sameer.hosany@rhul.ac.uk , Tel: +44 (0) 1784 414301.


AI and Virtual Influencer Advertising: Jooyoung Kim, Department of Advertising & Public Relations, University of Georgia, Athens, GA 30602, USA, jykim@uga.edu, Tel: +1-706-542-1190.


Digital Government, Entrepreneurship and Marketing in the Age of Digital Transformation: Dr. Young-Ah Kim, Essex Business School, University of Essex, Elmer Approach, Southend-On-Sea, SS1 1LW, United Kingdom, yakim@essex.ac.uk, Tel: +44 (0) 1702328273.


Marketing in Emerging Markets: Prof. Vera Rebiazina, Graduated School of Business, National Research University Higher School of Economics, Moscow, Russian Federation, rebiazina@hse.ru, Tel: +7-903-117-11-13.


Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.


Climate Change and Food Consumption: Prof. Isaac Cheah, Curtin University, Isaac.Cheah@cbs.curtin.edu.au, Tel: +61 8 9266 2853, Dr. Anwar Saddat Shimul, Curtin University, Prof. Mahabub Rahman, Rennes School of Business, & Prof. Natalina Zlatevska, University of Technology Sydney.


Overview