Objectives

 

Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world. The theme of this year’s conference is, “Bridging Asia and the World: New Marketing and Management in Digitally Connected World” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2020 Global Marketing Conference at Seoul offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participants from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).


■ Virtual Conference

2020 Global Marketing Conference at Seoul was planned to be held in Seoul but had to be held as a virtual conference because of the pandemics caused by COVID-19. Following 4 platforms such as Whova, Zoom, YouTube, and Bilibili were combined to hold this conference. Lotte Hotel Seoul (5 star) was chosen to house the organizing committee and ‘Award Ceremony & Conference Dinner’. Volunteers devoted their valuable time and efforts in preparing this virtual conference.

Overview