Objectives

 

Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world. The theme of this year’s conference is, “Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2018 Global Marketing Conference at Tokyo offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).


■ Venue

Tokyo has the largest metropolitan economy in the world. The Tokyo urban area with 38 million people had a total GDP of US$ 2 trillion. 51 of the companies listed on the Fortune Global 500 are based in Tokyo, almost twice that of the second-placed city which is Paris. Tokyo has been described as one of the three "command centers" for the world economy, along with New York City and London. It was ranked first in the "Best overall experience" category of TripAdvisor's World City Survey ("helpfulness of locals", "nightlife", "shopping", "local public transportation" and "cleanliness of streets"). In 2015, Tokyo was named the Most Liveable City in the world by the magazine Monocle. The Michelin Guide has awarded Tokyo by far the most Michelin stars of any city in the world. Tokyo ranked first in the world in the Safe Cities Index. The 2016 edition of QS Best Student Cities ranked Tokyo as the 3rd-best city in the world to be a university student.

Overview