Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers
and businesses around the world. The theme of this year’s conference is, “Bridging Asia and the World: Global Platform for Interface between Marketing and Management.” This theme emphasizes the need for educators and business leaders to 
recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different
cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. 
The 2016 Global Marketing Conference at Hong Kong offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).