Program
Events
2020 GAMMA Doctoral Colloquium
1. Date: 09:00-10:30, Nov. 5, 2020
2. Format: Zoom Live
3. Co-Chairs:
- Prof. John Cadogan (Loughborough University), Editor of International Marketing Review
- Prof. C. Anthony Di Benedetto (Temple University), Co-Editor of Industrial Marketing Management
4. Assistant to the Co-Chairs: Jaehun Kim (Changwon National University), Secretary of the Local Arrangement Committee
Editorial Board Meetings
Editorial Board Meetings: Official Journals of KSMS & GAMMA
1. Date: 08:00-09:30, Nov. 5, 2020
2. Format: Zoom Live
3. Official Journals of KSMS and GAMMA
- Journal of Global Fashion Marketing
Editor-in-Chief: Eunju Ko (Yonsei University)
- Journal of Global Scholars of Marketing Science
Editor-in-Chief: Arch G. Woodside (Curtin University)
- Journal of Global Sport Management
Editor-in-Chief: Kihan Kim (Seoul National University)
fsQCA Workshop
1. Date: 08:00-14:00 Nov. 5, 2020
2. Format: Zoom Live
3. Theme: Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) Software: Hands-on
Workshop for Beginners—and Writing Research Articles for Publication Acceptance
in Journals in the ABDC Journal List
4. Instructor: Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
Meet the Designers
- 2020 GAMMA Invited Fashion Show: Back to the Beautiful World
1. Date: 09:30-10:30 Nov. 5, 2020
2. Format: Zoom Live
3. Designers:
1) Eunjoo Kim (CEO of Meehee Habok Couture), Los Angeles, USA
2) Yuna Yang (Creative director & owner YUNA YANG collection). NY, USA
3) Chang Hyun (Kevin) Lee (Parsons Paris the New School), Paris, France
2020 GAMMA Young Artist Competition
1. Theme: Bridging Art & Lifestyle
2. Format: On-demand
3. Areas: Painting & Sculpture / Contemporary Media / Fashion & Design
4. Homepage: https://gamma2020.weebly.com/
Music Gala Concert: 2020 GMC at Seoul
1. Music Director: Mihyun Kim (Chair of Music Department, Changwon National University)
2. Format: On-demand
3. Program:
1) Liebeslied, S.566 Schumann : Widmung, F. Liszt(1811-1886)
- Lee, On You (Piano), Music Department, Changwon National University
2) Ari Arirang, Ahn, Jeong-Jun (1929-2009)
Aragonese, G. Rossini (1792-1868)
- Park, Yeeun (Soprano), Music Department, Changwon National University
3) L'isle Joyeuese, C. Debussy (1862-1918)
- Ku, Hyun Su (Piano)
4) Variation on a Theme by Paganini for two Pianos, W. Lutoslawski (1913-1994)
- Cha, Hae Young (1st Piano), Music Department, Changwon National University
- An, Eun Bi (2nd Piano), Music Department, Changwon National University
Opening Ceremony & Keynote Speech
1. Date: 08:00-09:30 Nov. 6, 2020
2. Opening Ceremony:
- Casual Greetings from the Organizing Committee Members
3. Keynote Speech
1) Title: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
2) Keynote Speaker:
- Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
University of Maryland
Coffee Chat I
1. Date: 09:30-10:30 Nov. 6, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
4. Invited Scholars:
- Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
- Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising
- Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Guest Editor of Journal of Creative
Coffee Chat II
1. Date: 09:30-10:30 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
4. Invited Scholars:
- Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing
- J. Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly
- Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research
- Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management
- Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal
Coffee Chat III
1. Date: 17:00-18:00 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising
4. Invited Scholars:
- Iris Hung (Fudan University), Editor of International Journal of Research in Marketing
- Ian Phau (Curtin University), Editor-in-Chief of Asian and Pacific Journal of Marketing and Logistics
- Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
Award Ceremony
1. Date: 18:00-19:00, Nov. 7, 2020
2. Format: Zoom Live
3. Awards: Best Conference Paper Award, Best Reviewer Award, Best Track Chair Award, Excellent Service Award
4. Presider: Tony Garrett (Korea University) , The Public Affairs Committee Chair, 2020 Global Marketing Conference at Seoul
November 5th, 2020 (UTC/GMT +09:00)
| 08:00-09:30 | Editorial Bord Meetings (Live) -Journal of Global Scholars of Marketing Science -Journal of Global Fashion Marketing -Journal of Global Sport Management |
| 08:00-14:00 | fsQCA Workshop (Live) Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop -Instructor: Prof. Arch G. Woodside, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University |
| 08:00-11:00 | Welcome Speeches (On-demand) Social Events - 2020 GAMMA Invited Fashion Show: Back to the Beautiful World (On-demand) Designers: Eunjoo Kim, CEO of Meehee Hanbok Couture, Los Angeles, USA Yuna Yang, Creative Director & Owner of YUNA YANG Collection NY USA Changhyun Lee, A Young Designer Recommended by ‘Parsons Paris the New School’ -Meet the Designers: 2020 GAMMA Invited Fashion Show (Live): 9:30-10:30 -2020 GAMMA Young Artist Competiton (On-demand) -Music Gala Concert: 2020 GMC at Seoul (On-demand) Performed by the Students of the Music Department, Changwon National University |
| 09:00-10:30 | Doctoral Colloquium (Live) - Co-Chairs: John Cadogan (Loughborough University), Editor of International Marketing Review C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management |
November 6th, 2020 (UTC/GMT +09:00)
| 08:00-09:30 | Opening Ceremony & Keynote Speech (Live) -Welcome Speeches -Keynote Speech: The Feeling Economy: How Artificial Intelligence is Changing Marketing? Prof. Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing |
| 09:30-10:30 | Coffee Chat I (Live) Presider: Charles R. Taylor (Villanova University), Editor of International Journal of Advertising Invited Scholars: - Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing - Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising - Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research - Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing - Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Guest Editor of Journal of Creative Communications |
| 09:30-10:30 | Academic Session 1 (Live) |
| 12:00-13:30 | Academic Session 2 (Live) |
| 13:30-14:30 | Academic Session 3 (Live) |
| 14:30-15:30 | Academic Session 4 (Live) |
| 15:30-16:30 | Academic Session 5 (Live) |
| 16:30-17:30 | Academic Session 6 (Live) |
November 7th, 2020 (UTC/GMT +09:00)
| 08:00-9:30 | Meet the Editors (Live) |
| 9:30-10:30 | Coffee Chat II: (Live) Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management Invited Scholars: - Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing - J. Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly - Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research - Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management - Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal |
| 11:00-12:30 | Academic Session 7 (Live) |
| 12:30-13:30 | Academic Session 8 (Live) |
| 13:30-15:00 | Academic Session 9 (Live) |
| 15:00-16:00 | Academic Session 10 (Live) |
| 16:00-17:00 | Academic Session 11 (Live) |
| 17:00-18:00 | Coffee Chat III (Live) Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising Invited Scholars:- Iris Hung (Fudan University), Editor of International Journal of Research in Marketing - Ian Phau (Curtin University), Editor-in-Chief of Asian and Pacific Journal of Marketing and Logistics - Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science |
| 18:00-19:00 | Award Ceremony & Conference Dinner (Live) - Youngone Best Conference Paper Award - Best Conference Paper Award - Best Reviewer Award - Best Track Chair Award - Excellent Service Award |
November 8th, 2020 (UTC/GMT +09:00)
Business Meetings
Program
| Nov. 6 | 2020GMC Room 1 | 2020GMC Room 2 | 2020GMC Room 3 | 2020GMC Room 4 | 2020GMC Room 5 | 2020GMC Room 6 | 2020GMC Room 7 | 2020GMC Room 8 | 2020GMC Room 9 |
| 08:00-09:30 | Opening Ceremony & Keynote Speech (Live) -Welcome Speeches -Keynote Speech: The Feeling Economy: How Artificial Intelligence is Changing Marketing? Prof. Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing |
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| 09:30-10:30 | Coffee Chat (Live) Presider: Prof. Charles R. Taylor (Villanova University), Editor-in-Chief of International Journal of Advertising |
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| 09:30-10:30 | Session 1.01 | Session 1.02 | Session 1.03 | Session 1.04 | Session 1.05 | Session 1.06 | Session 1.07 | Session 1.08 | |
| Retail Technology & Customer Experience Design | Future of Advertising I | The Role of Luxuriousness in High-End Brand Advertising I | Sustainability: Challenges, Frameworks and Insights from Asia I | Decision-Making in International Marketing I | Mobile Marketing | Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow I | 2020 Global Culture Market Equity Symposium |
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| 12:00-13:30 | Session 2.01 | Session 2.02 | Session 2.03 | Session 2.04 | Session 2.05 | Session 2.06 | Session 2.07 | Session 2.08 | |
| New Marketing & Management in Global Digital World I | Future of Advertising II | The Role of Luxuriousness in High-End Brand Advertising II | Sustainability: Challenges, Frameworks and Insights from Asia II | Decision-Making in International Marketing II | Online Retailing | Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow II | 2020 ANZMAC-GAMMA Joint Symposium | ||
| 13:30-14:30 | Session 3.01 | Session 3.02 | Session 3.03 | Session 3.04 | Session 3.06 | Session 3.07 | Session 3.08 | ||
| New Marketing & Management in Global Digital World II | Future of Advertising III | The Role of Luxuriousness in High-End Brand Advertising III | Sustainability: Challenges, Frameworks and Insights from Asia III | Marketing and Entrepreneurship | Cross Cultural Consumers and Globalization I | 2020 JSMD-GAMMA Joint Symposium | |||
| 14:30-15:30 | Session 4.01 | Session 4.02 | Session 4.03 | Session 4.04 | Session 4.05 | Session 4.06 | Session 4.07 | Session 4.08 | Session 4.09 |
| New Marketing & Management in Global Digital World III | Future of Advertising IV | The Role of Luxuriousness in High-End Brand Advertising IV | Product Innovation & Consumer Behaviors I | Advertising and Branding | Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions I | Cross Cultural Consumers and Globalization II | Strategy & Innovation in Fashion, Beauty and Luxury I | Marketing in General I | |
| 15:30-16:30 | Session 5.01 | Session 5.02 | Session 5.03 | Session 5.04 | Session 5.05 | Session 5.06 | Session 5.08 | Session 5.09 | |
| New Marketing & Management in Global Digital World IV | Spatial Analytics in Business and Tourism Research | Global Perspectives in Business-to-Business Marketing | Product Innovation & Consumer Behaviors II | Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline I | Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions II | Strategy & Innovation in Fashion, Beauty and Luxury II/New Luxury and Innovation: New Fashion Cities, New Consumers and New Brands | Marketing in General II | ||
| 16:30-17:30 | Session 6.01 | Session 6.02 | Session 6.03 | Session 6.04 | Session 6.05 | Session 6.06 | Session 6.07 | Session 6.08 | Session 6.09 |
| New Marketing & Management in Global Digital World V | Service Innovation and Emerging Technologies in Tourism and Hospitality I | Integrated Marketing Communications | Product Innovation & Consumer Behaviors III | Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline II | Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions III | Neuromarketing and Psychophysiology | Digital and Technology Driven Marketing I | Marketing in General III | |
| Nov. 7 | 2020GMC Room 1 | 2020GMC Room 2 | 2020GMC Room 3 | 2020GMC Room 4 | 2020GMC Room 5 | 2020GMC Room 6 | 2020GMC Room 7 | 2020GMC Room 8 |
| 08:00-09:30 | Meet the Editors (Live) | |||||||
| 09:30-10:30 | Coffee Chat II (Live) | |||||||
| Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management | ||||||||
| 11:00-12:30 | Session 7.01 | Session 7.02 | Session 7.03 | Session 7.04 | Session 7.05 | Session 7.06 | Session 7.07 | Session 7.08 |
| New Marketing & Management in Global Digital World VI | Marketing to Aging Consumers | Asian Specialties and Marketing | Retail Merchandising and Innovation | Service Innovation and Emerging Technologies in Tourism and Hospitality II | Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions V | Multimedia Presentation I | Digital and Technology Driven Marketing II | |
| 12:30-13:30 | Session 8.01 | Session 8.02 | Session 8.03 | Session 8.04 | Session 8.05 | Session 8.06 | Session 8.07 | Session 8.08 |
| New Marketing & Management in Global Digital World VI | New Marketing & Management in Global Digital World VIII | New Marketing & Management in Global Digital World IX | Theoretical and Practical Evolution of Retailing | Marketing Education | Consumer Decision Making and Consumer Signaling I | Marketing in General IV | Public Policy, Legal, and Ethical Issues in Marketing I | |
| 13:30-15:00 | Session 9.01 | Session 9.02 | Session 9.03 | Session 9.04 | Session 9.06 | Session 9.07 | Session 9.08 | |
| New Marketing & Management in Global Digital World IX | Business Model Innovation for Customer Value and Sustainable Business | 2020 HIT-GAMMA Joint Symposium | 2020 AEMARK-GAMMA Joint Symposium | Consumer Decision Making and Consumer Signaling II | Marketing in General V | Public Policy, Legal, and Ethical Issues in Marketing II | ||
| 15:00-16:00 | Session 10.01 | Session 10.02 | Session 10.03 | Session 10.04 | Session 10.05 | Session 10.06 | Session 10.07 | Session 10.08 |
| New Marketing & Management in Global Digital World X | New Marketing & Management in Global Digital World XI | Leveraging Big Data to Create Value for Consumers and Firms | Transformative Service Research | Innovative Marketing Management / 2020 ESCP Europe-GAMMA Joint Symposium | Consumer Decision Making and Consumer Signaling IIII | Marketing in General VI | 2020 GMA-GAMMA Joint Symposium | |
| 16:00-17:00 | Session 11.01 | Session 11.02 | Session 11.03 | Session 11.04 | Session11.05 | Session 11.06 | ||
| 2020 SIMKTG-GAMMA Joint Symposium | Fans and Sport Consumers in the Digital Era | Multimedia Presentation II | Interactive Video Advertising | 2020 EMAC-GAMMA Joint Symposium | Strategic Market Management | |||
| 17:00-18:00 | Coffee Chat III (Live): Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising | |||||||
| 16:40- 17:40 | Award Ceremony & Conference Dinner (Live) | |||||||
| Nov. 8 | Schedule |
| Business Meetings | |
