Program



Events

2020 GAMMA Doctoral Colloquium
1. Date: 09:00-10:30, Nov. 5, 2020
2. Format: Zoom Live
3. Co-Chairs:
- Prof. John Cadogan (Loughborough University), Editor of International Marketing Review
- Prof. C. Anthony Di Benedetto (Temple University), Co-Editor of Industrial Marketing Management
4. Assistant to the Co-Chairs: Jaehun Kim (Changwon National University), Secretary of the Local Arrangement Committee


Editorial Board Meetings
Editorial Board Meetings: Official Journals of KSMS & GAMMA
1. Date: 08:00-09:30, Nov. 5, 2020
2. Format: Zoom Live
3. Official Journals of KSMS and GAMMA
- Journal of Global Fashion Marketing
Editor-in-Chief: Eunju Ko (Yonsei University)
- Journal of Global Scholars of Marketing Science
Editor-in-Chief: Arch G. Woodside (Curtin University)
- Journal of Global Sport Management
Editor-in-Chief: Kihan Kim (Seoul National University)


fsQCA Workshop
1. Date: 08:00-14:00 Nov. 5, 2020
2. Format: Zoom Live
3. Theme: Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) Software: Hands-on
Workshop for Beginners—and Writing Research Articles for Publication Acceptance
in Journals in the ABDC Journal List
4. Instructor: Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science


Meet the Designers
- 2020 GAMMA Invited Fashion Show: Back to the Beautiful World
1. Date: 09:30-10:30 Nov. 5, 2020
2. Format: Zoom Live
3. Designers:
1) Eunjoo Kim (CEO of Meehee Habok Couture), Los Angeles, USA
2) Yuna Yang (Creative director & owner YUNA YANG collection). NY, USA
3) Chang Hyun (Kevin) Lee (Parsons Paris the New School), Paris, France


2020 GAMMA Young Artist Competition
1. Theme: Bridging Art & Lifestyle
2. Format: On-demand
3. Areas: Painting & Sculpture / Contemporary Media / Fashion & Design
4. Homepage: https://gamma2020.weebly.com/


Music Gala Concert: 2020 GMC at Seoul
1. Music Director: Mihyun Kim (Chair of Music Department, Changwon National University)
2. Format: On-demand
3. Program:
1) Liebeslied, S.566 Schumann : Widmung, F. Liszt(1811-1886)
- Lee, On You (Piano), Music Department, Changwon National University
2) Ari Arirang, Ahn, Jeong-Jun (1929-2009)
Aragonese, G. Rossini (1792-1868)
- Park, Yeeun (Soprano), Music Department, Changwon National University
3) L'isle Joyeuese, C. Debussy (1862-1918)
- Ku, Hyun Su (Piano)
4) Variation on a Theme by Paganini for two Pianos, W. Lutoslawski (1913-1994)
- Cha, Hae Young (1st Piano), Music Department, Changwon National University
- An, Eun Bi (2nd Piano), Music Department, Changwon National University


Opening Ceremony & Keynote Speech
1. Date: 08:00-09:30 Nov. 6, 2020
2. Opening Ceremony:
- Casual Greetings from the Organizing Committee Members
3. Keynote Speech
1) Title: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
2) Keynote Speaker:
- Roland T. Rust
Distinguished University Professor and David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service
University of Maryland


Coffee Chat I
1. Date: 09:30-10:30 Nov. 6, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
4. Invited Scholars:
- Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
- Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising
- Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Guest Editor of Journal of Creative


Coffee Chat II

1. Date: 09:30-10:30 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
4. Invited Scholars:
- Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing
- J. Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly
- Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research
- Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management
- Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal


Coffee Chat III
1. Date: 17:00-18:00 Nov. 7, 2020
2. Strategic Goal: To create a time and space for the conference participants and the world class scholars to communicate casually.
3. Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising
4. Invited Scholars:
- Iris Hung (Fudan University), Editor of International Journal of Research in Marketing
- Ian Phau (Curtin University), Editor-in-Chief of Asian and Pacific Journal of Marketing and Logistics
- Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science


Award Ceremony
1. Date: 18:00-19:00, Nov. 7, 2020
2. Format: Zoom Live
3. Awards: Best Conference Paper Award, Best Reviewer Award, Best Track Chair Award, Excellent Service Award
4. Presider: Tony Garrett (Korea University) , The Public Affairs Committee Chair, 2020 Global Marketing Conference at Seoul

 



November 5th, 2020 (UTC/GMT +09:00)

08:00-09:30 Editorial Bord Meetings (Live)
-Journal of Global Scholars of Marketing Science
-Journal of Global Fashion Marketing
-Journal of Global Sport Management
08:00-14:00 fsQCA Workshop (Live)
Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop
-Instructor: Prof. Arch G. Woodside, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University
08:00-11:00 Welcome Speeches (On-demand)
Social Events
- 2020 GAMMA Invited Fashion Show: Back to the Beautiful World (On-demand)
 Designers: 
 Eunjoo Kim, CEO of Meehee Hanbok Couture, Los Angeles, USA
 Yuna Yang, Creative Director & Owner of YUNA YANG Collection NY USA
 Changhyun Lee, A Young Designer Recommended by ‘Parsons Paris the New School’
-Meet the Designers: 2020 GAMMA Invited Fashion Show (Live): 9:30-10:30
-2020 GAMMA Young Artist Competiton (On-demand)
-Music Gala Concert: 2020 GMC at Seoul (On-demand)
 Performed by the Students of the Music Department, Changwon National University
09:00-10:30 Doctoral Colloquium (Live)
- Co-Chairs:  John Cadogan (Loughborough University), Editor of International Marketing Review
C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management


November 6th, 2020 (UTC/GMT +09:00)

08:00-09:30 Opening Ceremony & Keynote Speech (Live)
-Welcome Speeches
-Keynote Speech: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
Prof. Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
09:30-10:30 Coffee Chat I (Live)
Presider: Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
Invited Scholars:
- Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
- Shelly Rodgers (University of Missouri), Editor-in-Chief of Journal of Advertising 
- Ming-Hui Huang (National Taiwan University), Editor-Elect of Journal of Service Research
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Sandra Loureiro (Lisbon University Institute (ISCTE-IUL)), Guest Editor of Journal of Creative Communications
09:30-10:30 Academic Session 1 (Live)
12:00-13:30 Academic Session 2 (Live)
13:30-14:30 Academic Session 3 (Live)
14:30-15:30 Academic Session 4 (Live)
15:30-16:30 Academic Session 5 (Live)
16:30-17:30 Academic Session 6 (Live)


November 7th, 2020 (UTC/GMT +09:00)

08:00-9:30 Meet the Editors (Live)
9:30-10:30 Coffee Chat II: (Live)
Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
Invited Scholars:
- Joseph Sirgy (Virginia Tech), Editor of Journal of Macromarketing
- J. Bruce Tracey (Cornell University), Editor of Cornell Hospitality Quarterly
- Naveen Donthu (Georgia State University), Editor-in-Chief of Journal of Business Research
- Werner Kunz (University of Massachusetts), Special Issue Guest Editor of Journal of Service Management
- Benjamin Voyer (ESCP Europe), Guest Editor of European Management Journal
11:00-12:30 Academic Session 7 (Live)
12:30-13:30 Academic Session 8 (Live)
13:30-15:00 Academic Session 9 (Live)
15:00-16:00 Academic Session 10 (Live)
16:00-17:00 Academic Session 11 (Live)
17:00-18:00 Coffee Chat III (Live)
Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising
Invited Scholars:- Iris Hung (Fudan University), Editor of International Journal of Research in Marketing
- Ian Phau (Curtin University), Editor-in-Chief of Asian and Pacific Journal of Marketing and Logistics
- Arch G. Woodside (Curtin University), Editor-in-Chief of Journal of Global Scholars of Marketing Science
18:00-19:00 Award Ceremony & Conference Dinner (Live)
- Youngone Best Conference Paper Award
- Best Conference Paper Award
- Best Reviewer Award
- Best Track Chair Award
- Excellent Service Award


November 8th, 2020 (UTC/GMT +09:00)

Business Meetings



Program

Nov. 6 2020GMC Room 1 2020GMC Room 2  2020GMC Room 3 2020GMC Room 4 2020GMC Room 5 2020GMC Room 6 2020GMC Room 7 2020GMC Room 8 2020GMC Room 9
08:00-09:30 Opening Ceremony & Keynote Speech (Live)
-Welcome Speeches
-Keynote Speech: The Feeling Economy: How Artificial Intelligence is Changing Marketing?
Prof. Roland T. Rust (University of Maryland), Ex-Editor-in-Chief of International Journal of Research in Marketing
09:30-10:30 Coffee Chat (Live)
Presider: Prof. Charles R. Taylor (Villanova University), Editor-in-Chief of International Journal of Advertising
09:30-10:30 Session 1.01 Session 1.02 Session 1.03 Session 1.04 Session 1.05 Session 1.06 Session 1.07 Session 1.08  
Retail Technology & Customer Experience Design    Future of Advertising I    The Role of Luxuriousness in High-End Brand Advertising I    Sustainability: Challenges, Frameworks and Insights from Asia I    Decision-Making in International Marketing I    Mobile Marketing    Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow I    2020 Global
Culture
Market Equity
Symposium
12:00-13:30 Session 2.01 Session 2.02 Session 2.03 Session 2.04 Session 2.05 Session 2.06 Session 2.07 Session 2.08  
New Marketing & Management in Global Digital World I Future of Advertising II The Role of Luxuriousness in High-End Brand Advertising II Sustainability: Challenges, Frameworks and Insights from Asia II Decision-Making in International Marketing II Online Retailing Evolutions in Fashion Marketing: Adapting, Innovating and Influencing Tomorrow II 2020 ANZMAC-GAMMA Joint Symposium
13:30-14:30 Session 3.01 Session 3.02 Session 3.03 Session 3.04   Session 3.06 Session 3.07 Session 3.08  
New Marketing & Management in Global Digital World II Future of Advertising III The Role of Luxuriousness in High-End Brand Advertising III Sustainability: Challenges, Frameworks and Insights from Asia III Marketing and Entrepreneurship Cross Cultural Consumers and Globalization I 2020 JSMD-GAMMA Joint Symposium
14:30-15:30 Session 4.01 Session 4.02 Session 4.03 Session 4.04 Session 4.05 Session 4.06 Session 4.07 Session 4.08 Session 4.09
New Marketing & Management in Global Digital World III Future of Advertising IV The Role of Luxuriousness in High-End Brand Advertising IV Product Innovation & Consumer Behaviors I Advertising and Branding Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions I Cross Cultural Consumers and Globalization II Strategy & Innovation in Fashion, Beauty and Luxury I Marketing in General I
15:30-16:30 Session 5.01 Session 5.02 Session 5.03 Session 5.04 Session 5.05 Session 5.06   Session 5.08 Session 5.09
New Marketing & Management in Global Digital World IV Spatial Analytics in Business and Tourism Research Global Perspectives in Business-to-Business Marketing Product Innovation & Consumer Behaviors II Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline I Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions II Strategy & Innovation in Fashion, Beauty and Luxury II/New Luxury and Innovation: New Fashion Cities, New Consumers and New Brands Marketing in General II
16:30-17:30 Session 6.01 Session 6.02 Session 6.03 Session 6.04 Session 6.05 Session 6.06 Session 6.07 Session 6.08 Session 6.09
New Marketing & Management in Global Digital World V Service Innovation and Emerging Technologies in Tourism and Hospitality I Integrated Marketing Communications Product Innovation & Consumer Behaviors III Living and Working with Robots – The Impact of (Ro-)Bots on the Service Frontline II Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions III Neuromarketing and Psychophysiology Digital and Technology Driven Marketing I Marketing in General III


Nov. 7 2020GMC Room 1 2020GMC Room 2  2020GMC Room 3 2020GMC Room 4 2020GMC Room 5 2020GMC Room 6 2020GMC Room 7 2020GMC Room 8
08:00-09:30 Meet the Editors (Live)
09:30-10:30 Coffee Chat II (Live)
Presider: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
11:00-12:30 Session 7.01 Session 7.02 Session 7.03 Session 7.04 Session 7.05 Session 7.06 Session 7.07 Session 7.08
New Marketing & Management in Global Digital World VI Marketing to Aging Consumers Asian Specialties and Marketing Retail Merchandising and Innovation Service Innovation and Emerging Technologies in Tourism and Hospitality II Stakeholders-brand Relationships - Offline, Online and Virtual (VR, AR, AI) Interactions V Multimedia Presentation I Digital and Technology Driven Marketing II
12:30-13:30 Session 8.01 Session 8.02 Session 8.03 Session 8.04 Session 8.05 Session 8.06 Session 8.07 Session 8.08
New Marketing & Management in Global Digital World VI New Marketing & Management in Global Digital World VIII New Marketing & Management in Global Digital World IX Theoretical and Practical Evolution of Retailing Marketing Education Consumer Decision Making and Consumer Signaling I Marketing in General IV Public Policy, Legal, and Ethical Issues in Marketing I
13:30-15:00 Session 9.01 Session 9.02 Session 9.03 Session 9.04   Session 9.06 Session 9.07 Session 9.08
New Marketing & Management in Global Digital World IX Business Model Innovation for Customer Value and Sustainable Business 2020 HIT-GAMMA Joint Symposium 2020 AEMARK-GAMMA Joint Symposium Consumer Decision Making and Consumer Signaling II Marketing in General V Public Policy, Legal, and Ethical Issues in Marketing II
15:00-16:00 Session 10.01 Session 10.02 Session 10.03 Session 10.04 Session 10.05 Session 10.06 Session 10.07 Session 10.08
New Marketing & Management in Global Digital World X New Marketing & Management in Global Digital World XI Leveraging Big Data to Create Value for Consumers and Firms Transformative Service Research Innovative Marketing Management / 2020 ESCP Europe-GAMMA Joint Symposium  Consumer Decision Making and Consumer Signaling IIII Marketing in General VI 2020 GMA-GAMMA Joint Symposium
16:00-17:00 Session 11.01 Session 11.02 Session 11.03 Session 11.04 Session11.05 Session 11.06    
2020 SIMKTG-GAMMA Joint Symposium Fans and Sport Consumers in the Digital Era Multimedia Presentation II Interactive Video Advertising 2020 EMAC-GAMMA Joint Symposium Strategic Market Management
17:00-18:00 Coffee Chat III (Live): Presider: Jooyoung Kim (University of Georgia), Editor-in-Chief of Journal of Interactive Advertising
16:40- 17:40 Award Ceremony & Conference Dinner (Live)


Nov. 8 Schedule
Business Meetings