Programs



July 26, 2018

Time Event

13:00-17:00

Doctoral Colloquium (Room 346, Graduate School Building, Keio Uniersity Mita Campus)

16:00-19:00

Conference Registration (Hō, Hotel New Otani Tokyo)

18:00-20:00

Conference Reception (Hō, Hotel New Otani Tokyo)
Welcome Speeches:
- Eunju Ko (Yonsei University), The Organizing Committee Chair
- Roland T. Rust (University of Maryland), Conference Co-Chair
- Ajay K. Kohli (Georgia Institute of Technology), Conference Co-Chair
- Laszlo Sajtos (University of Auckland), Conference Co-Chair
- Tatsuro Watanabe (Senshu University), Conference Co-Chair
- Akira Shimizu (Keio University), Conference Co-Chair
- Yung Kyun Choi (Dongguk University), Conference Co-Chair



July 27th, 2018

Time Event

08:00

Conference Registration

08:00 - 09:15

Academic Session 1

09:15 - 09:30

Coffee Break

09:30 - 11:00

Academic Session 2

11:10 - 12:40

Academic Session 3

12:40 - 13:40

Lunch at your own
Multimedia Presentation (Lapis L)
Editorial Board Meeting (Yamabuki)

13:40 - 15:10

Academic Session 4

15:10 - 15:25

Coffee Break

15:25 - 16:55

Academic Session 5

17:05 - 18:20

Academic Session 6

18:30 - 19:00

2018 GAMMA Sustainable Fashion Show: A Window to the Sustainable Fashion in Asia and Pacific

19:00 - 22:00

Conference Dinner (Fuyo, Hotel New Otani Tokyo)
Welcome Speeches
GAMMA Lifetime Achievement Award 2018
Keynote Speech: "Anything Going Wrong in Marketing Research?" by Christian Homburg (Professor, University of Mannheim)
2018 Young Artist Competition: Global Landscape of Sustainable Art
Sponsor: Korea Tourism Organization



July 27

Lapis 1

Lapis 2

Lapis 3

Lapis L

Stella 1

Stella

Stella 3

Yamabuki

Asebi

Suisen

08:00

 

08:00- 09:15

Session 01.01 Digital and Social Media Marketing in Global Business Environment I

Session 01.02 Leveraged Marketing Communications I

Session 01.03
Social Media and Luxury Brand Communication I

Session 01.04
Cross Cultural Consumers and Globalization I

Session 01.05 Research Methodologies in Management and Marketing I

Session 01.06 Marketing Education

Session 01.07 Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via "Computing with Words

Session 01.08 Digital and Technology Driven Marketing I

Session 01.09 Advertising and Branding I

Session 01.10 Customer Engagement in Tourism and Hospitality Services I

09:15- 09:30

Coffee break

09:30- 11:00

Session 02.01 Digital and Social Media Marketing in Global Business Environment II

Session 02.02 Leveraged Marketing Communications II

Session 02.03
Social Media and Luxury Brand Communication II

Session 02.04
Cross Cultural Consumers and Globalization II

Session 02.05 Research Methodologies in Management and Marketing II

Session 02.06 Web Text data and Big Data based Marketing

Session 02.07 Wearable Technologies, Sustainability and Brand-building in the Luxury, High-end Cultural and Creative Industries

Session 02.08 Digital and Technology Driven Marketing II

Session 02.09 Advertising and Branding II

Session 02.10 Customer Engagement in Tourism and Hospitality Services II

11:10- 12:40

Session 03.01 Digital and Social Media Marketing in Global Business Environment III

Session 03.02 Leveraged Marketing Communications III

Session 03.03
Social Media and Luxury Brand Communication III

Session 03.04
Special Session: Tips for Publishing Impactful Research in Marketing

Session 03.05
Strategic Market Management

Session 03.06 Consumer Decision Making and Consumer Signaling I

Session 03.07
Public Policy, Legal, and Ethical Issues in Marketing I

Session 03.08
GMA-GAMMA Joint Symposium

Session 03.09
Relationship Marketing
I

Session 03.10
Customer Engagement in Tourism and Hospitality Services III

12:40- 13:40

Lunch at your own
Multimedia Presentation (Lapis L) & Editorial Board Meeting (JGSMS &JGFM) (Yamabuki)

13:40-15:10

Session 04.01 Digital and Social Media Marketing in Global Business Environment IV

Session 04.02 Leveraged Marketing Communications IV

Session 04.03
Social Media and Luxury Brand Communication IV

Session 04.04
2018
Cross Cultural Consumers and Globalization III

Session 04.05
2018 SIMktg- GAMMA Joint Symposium at Tokyo

Session 04.06 Consumer Decision Making and Consumer Signaling II

Session 04.07
Public Policy, Legal, and Ethical Issues in Marketing II

Session 04.08
Job Platform

Session 04.09 Relationship Marketing
II

Session 04.10
Customer Engagement in Tourism and Hospitality Services IV

15:10- 15:25

Coffee Break

15:25- 16:55

Session 05.01 Digital and Social Media Marketing in Global Business Environment V

Session 05.02 Leveraged Marketing Communications V

Session 05.03 Neuromarketing and Psychophysiology I

Session 05.04
2018 CMAU-GAMMA Joint Symposium

Session 05.05 International & Cross Cultural Marketing: The Changing Consumer Landscape/ Intercultural Marketing Communications

Session 05.06 Consumer Decision Making and Consumer Signaling III

Session 05.07 Consumer Behavior in Hospitality and Tourism I

Session 05.08 Online Marketing Communications I

Session 05.09 Country of Origin Image, and Country Biases I

Session 05.10
Customer Engagement in Tourism and Hospitality Services V

17:05- 18:20

Session 06.01 Digital and Social Media Marketing in Global Business Environment VI

Session 06.02 Leveraged Marketing Communications VI

Session 06.03 Neuromarketing and Psychophysiology II

Session 06.04 2018 ESCP Europe-GAMMA JOINT SYMPOSIUM

Session 06.05 eSports and the Global Sport Management

Session 06.06 Innovation and Strategy

Session 06.07 Consumer Behavior in Hospitality and Tourism II

Session 06.08 Online Marketing Communications II

Session 06.09 Country of Origin Image, and Country Biases II

Session 06.10 Customer Engagement in Tourism and Hospitality Services VI

18:30-19:00

2018 GAMMA Sustainable Fashion Show: A Window to the Sustainable Fashion in Asia and Pacific (Chair: Aluna-Yue Lyu; Venue: Fuyo, Hotel New Otani Tokyo)
- Designers: Aluna-Yue Lyu (Professor of China Central Academy of Fine Arts, China), Eun Joo Kim (CEO of Meehee Hanbok Couture, USA) & Hee Min Yang (Creative Director of Vandalist, Republic of Korea)

19:00- 22:00

Conference Dinner (Fuyo, Hotel New Otani Tokyo)
Welcome Speeches
GAMMA Lifetime Achievement Award 2018
Keynote Speech: "Anything Going Wrong in Marketing Research?" by Christian Homburg (Professor, University of Mannheim)
2018 Young Artist Competition: Global Landscape of Sustainable Art
Sponsor: Korea Tourism Organization



July 28th, 2018

Time Event

08:00

Conference Registration

08:00 - 09:15

Academic Session 7

09:15 - 09:30

Coffee Break

09:30 - 11:00

Academic Session 8

11:10 - 12:40

Academic Session 9

12:40 - 14:00

Conference Lunch & Award Ceremony (Fuyo, Hotel New Otani Tokyo)
- Award Ceremony:
Best Conference Paper Award, Best Reviewer Award, and Best Track Chair Award

14:00 - 15:15

Academic Session 10

15:15 – 15:30

Coffee Break

15:30 - 16:30

Academic Session 11

16:40 - 17:40

Academic Session 12

17:50 - 18:50

Academic Session 13



July 28

Lapis 1

Lapis 2

Lapis 3

Lapis L

Stella 1

Stella

Stella 3

Yamabuki

Asebi

Suisen

08:00

Conference Registration

08:00- 09:15

Session 07.01 Digital and Social Media Marketing in Global Business Environment VII

Session 07.02
2018 EMAC-
GAMMA Joint Symposium & 2018 JSMD-GAMMA Joint Symposium

Session 07.03 HIT-GAMMA Joint Symposium I

Session 07.04
The Revitalization of Culturally Significant Patterns, Products and Practices

Session 07.05 Theoretical and Practical Evolution of Retailing

Session 07.06 Marketing and Entrepreneurship

Session 07.07 Consumption, Desire and Culture

Session 07.08 Marketing in General I

Session 07.09 Co-Creation and Product Innovation

Session 07.10 Value
Customer Engagement in Tourism and Hospitality Services VII

09:15- 09:30

Coffee Break

09:30- 11:10

Session 08.01 Digital and Social Media Marketing in Global Business Environment VIII

Session 08.02
Global Perspectives in B2B Marketing: B2B Product Innovation

Session 08.03 HIT-GAMMA Joint Symposium II

Session 08.04
Meet the Editors

Session 08.05 Interaction between Innovation and Sustainability in Marketing

Session 08.06 Marketing Specifics in Emerging Markets

Session 08.07 Political Branding in Turbulent Times

Session 08.08 Marketing in General II

Session 08.09
NZAI-GAMMA Joint Symposium

Session 08.10
Customer Engagement in Tourism and Hospitality Services VIII

11:10- 12:40

Session 09.01 Leveraged Marketing Communications VII

Session 09.02
Global Perspectives in B2B Marketing: B2B Sales

Session 09.03 Developments in Global Marketing and Strategy: Empirical, Methodological and Theoretical Challenges

Session 09.04  2018 KAPPS-GAMMA Joint Symposium

Session 09.05 Stakeholders-Brand Relationships: Multiple Online/Offline Interactions I

Session 09.06 Corporate Branding, Luxury Marketing & Identity-based Value Management I

Session 09.07 2018 AEMARK-GAMMA Joint Symposium

Session 09.08 Marketing in General III

Session 09.09 WORKSHOP I

Session 09.10
Customer Engagement in Tourism and Hospitality Services IX

12:40- 14:00

Conference Lunch & Award Ceremony (Fuyo, Hotel New Otani Tokyo)
- Award Ceremony:
Best Conference Paper Award, Best Reviewer Award, and Best Track Chair Award

14:00- 15:15

Session 10.01
2018 ANZMAC-GAMMA Joint Symposium I

Session 10.02
Global Perspectives in B2B Marketing: B2B Export and Trade

Session 10.03 Global and Cross-Cultural Marketing I

Session 10.04
New Product Development

Session 10.05 Stakeholders-Brand Relationships: Multiple Online/Offline Interactions II

Session 10.06 Corporate Branding, Luxury Marketing & Identity-based Value Management II

Session 10.07 Consumption and Marketing of Online and Mobile Games/ Humanship as the Core Innovation in Marketing

Session 10.08 Marketing in General IV

Session 10.09 WORKSHOP II

Session 10.10
Customer Engagement in Tourism and Hospitality Services X

15:15-15:30

Coffee Break

15:30- 16:30

Session 11.01
2018 ANZMAC-GAMMA Joint Symposium II

Session 11.02
Global Perspectives in B2B Marketing: B2B Marketing and Social Media

Session 11.03
Global and Cross-Cultural Marketing II

Session 11.04 Technology and Business Model Innovation for Sustainability

Session 11.05 Stakeholders-Brand Relationships: Multiple Online/Offline Interactions III

Session 11.06
The New Frontiers in Digital Media Services I

Session 11.07 Managerial Decision Making in Marketing/Marketing in General V

Session 11.08 Marketing in General VI

Session 11.09 WORKSHOP III

Session 11.10
Wellness as Status Symbol in Marketing / Wine Marketing and Management

16:40- 17:40

Session 12.01
2018 ANZMAC-GAMMA Joint Symposium III

Session 12.02
Global Perspectives in B2B Marketing: B2B Promotion and Channels

Session 12.03 Consumers, Brands and Brand Management I

Session 12.04 Cutting Edge Issues in Strategic Marketing

Session 12.05 Management of Intangibles I

Session 12.06
The New Frontiers in Digital Media Services II

Session 12.07
Retail Merchandising Strategy I

Session 12.08 Entrepreneurship & Innovation in Fashion and Luxury

Session 12.09 WORKSHOP IV

 

17:50- 18:50

Session 13.01
Past, Present, and Future of Fashion Capitals for Luxury

Session 13.02
Global Perspectives in B2B Marketing: B2B Business Relationships

Session 13.03 Consumers, Brands and Brand Management II

Session 13.04 Mobile Marketing

Session 13.05 Management of Intangibles II

Session 13.06
The New Frontiers in Digital Media Services III

Session 13.07
Retail Merchandising Strategy II

Session 13.08 Transformative Service Research

Session 13.09 WORKSHOP V

 



July 29th, 2018

Time Event

Business Meetings