Programs



July 21, 2016

Time Event
17:00-20:00 Registration (Foyer of Grand Ballroom, Lower Lobby Level)
18:00-20:00

Conference Reception (Grand Ballroom, Lower Lobby Level)

Sponsors:
- Lingnan University, Hong Kong
- Routledge (Taylor & Francis)
Entertainments:
- Cultural extravaganzas (Chinese rainbow calligraphy, Chinese knotting & flour doll making)
- Chinese Music
Presider: Benjamin G. Voyer (ESCP Europe)



July 22, 2016 (*Seminar Rooms Level 7)

TIME

Hennessy*

Chatham*

Bowen*

Kennedy*

Caine*

Stanley*

Salisbury*

Tai Tam*

Humphrey*

07:45-08:00

Coffee Break (Lobby, Level 7)

08:00-09:15

Session 1.1
Global Perspectives in Public Policy & Marketing I

Session 1.2 Country Predispositions: COO Images, Ethnocentrism, Disidentification, Affinity and Animosity

Session 1.3 Success Factors in Global B2B Markets I: B2B Customer Value Creation

Session 1.4
Strategic Retail Management

Session 1.5 Cross-Cultural Consumer Behavior

Session 1.6 Marketing and New Product Development Capabilities

Session 1.7 Product Innovation and Diffusion in Emerging Markets

Session 1.8  Consumer Behavior in Health and Leisure Industries

Session 1.9 Fashion Digital Strategy and Practice

09:25-10:15

Keynote Speech I: Improving Management Science: Problems and Solutions (Grand Ballroom, Lower Lobby Level)
- J. Scott Armstrong (The Wharton School, University of Pennsylvania), Recipient of the Armstrong Brilliance in Research in Marketing Award 2016

10:15-10:30

Coffee Break (Lobby, Level 7)

10:25-11:40

Session 2.1
How to Publish Useful Research

Session 2.2 Electronic Word of Mouth (eWOM) I

Session 2.3
Success Factors in Global B2B Markets II: B2B Customer Interaction and Firm Performance

Session 2.4
Luxury Brand Management in Advertising I

Session 2.5
Corporate Branding, Luxury Marketing & Identity-based Value Management I

Session 2.6
2016 ITAA-GAMMA  Joint Symposium I

Session 2.7 Advancing Tourism and Hospitality Marketing I 

Session 2.8
2016 JSMD
-GAMMA Joint Symposium I 

Session 2.9
Luxury Brand-Building

11:50-12:50

Session 3.1
Global Perspectives in Public Policy & Marketing II

Session 3.2 Electronic Word of Mouth (eWOM) II

Session 3.3 Success Factors in Global B2B Markets III: B2B Supply Chain Issues

Session 3.4
Consumers, Brands and Brand Management I

Session 3.5
Corporate Branding, Luxury Marketing & Identity-based Value Management II

Session 3.6
2016 ITAA-GAMMA Joint Symposium II

Session 3.7  Advancing Tourism and Hospitality Marketing II 

Session 3.8
Consumer Decision Making and Quality Signal

Session 3.9
Consumption and Marketing in Multicultural Marketplaces

13:00-14:00

Conference Lunch I (Grand Ballroom, Lower Lobby Level)
Keynote Speech II: Engagement: A New Source of Competitive Advantage
- V. Kumar (J. Mack Robinson College of Business, Georgia State University), Editor-in-Chief of Journal of Marketing

14:00-15:30

Session 4.1  Global Perspectives in Public Policy & Marketing III

Session 4.2 Electronic Word of Mouth (eWOM) III

Session 4.3
New Normal in China: The Opportunities and Challenges Confronting Marketing

Session 4.4 Luxury Brand Management in Advertising II

Session 4.5 Transcultural Experiences within and beyond Home I

Session 4.6
Corporate Branding, Luxury Marketing & Identity-based Value Management III

Session 4.7 Marketing in Emerging Markets: Challenges & Opportunities

Session 4.8 2016 NMSBA
-GAMMA Joint Symposium

Session 4.9 Trends in Physical and E-commerce Retailing

15:30-15:45

Coffee Break (Lobby, Level 7)

15:40-17:10

Session 5.1
Global Perspectives in Public Policy & Marketing IV

Session 5.2 Electronic Word of Mouth (eWOM) IV

Session 5.3 Marketing Anthropology Research (MAR) I

Session 5.4 Luxury Brand Management in Advertising III

Session 5.5 Transcultural Experiences within and beyond Home II

Session 5.6
2016 ANZMAC
-GAMMA Joint Symposium I

Session 5.7 Marketing in General I

Session 5.8 Advertising and Branding

Session 5.9 Branded Entertainment and Product Placement

15:40-17:10

216 Global Networking (Grand Ballroom, Lower Lobby Level)

17:20-18:50

Session 6.1 Global Perspectives in Public Policy & Marketing V

Session 6.2 Electronic Word of Mouth (eWOM) V

Session 6.3
Marketing Anthropology Research (MAR) II

Session 6.4 Luxury Brand Management in Advertising IV

Session 6.5 Transcultural Experiences within and beyond Home III

Session 6.6
2016 ANZMAC
-GAMMA Joint Symposium II

Session 6.7
2016 JSMD-GAMMA Joint Symposium II

Session 6.8 Marketing Strategy and Management

Session 6.9
Relationship Marketing

2016 GAMMA Young Artist Competition (Foyer of Grand Ballroom, Lower Lobby Level)
- Meet the Artists (Winners of 2016 GAMMA Young Artist Competition) and Exhibition

18:50-22:00

Conference Dinner (Grand Ballroom, Lower Lobby Level)
- Welcome Speeches, Award Ceremony for ‘Armstrong Brilliance in Research in Marketing Award 2016’ & Hip Hop Lion Dance,



July 23, 2016 (*Seminar Rooms Level 7)

TIME

Hennessy*

Chatham*

Bowen*

Kennedy*

Caine*

Stanley*

Salisbury*

Tai Tam*

Humphrey*

07:45-08:00

Coffee Break (Lobby, Level 7)

08:00-09:30

Session 7.1  
2016 EMAC
-GAMMA Joint Symposium/
2016 Big Data Marketing Symposium

Session 7.2 Electronic Word of Mouth (eWOM) VI

Session 7.3
Marketing in General II

Session 7.4 Marketing 2.0: Digital Consumers and Interactive Marketing  I

Session 7.5 International Marketing and Export Management

Session 7.6  Product Innovation and Service Marketing

Session 7.7 Stakeholders-brand Relationships/ The Future of Customer Equity: Expanding Its Validity and Implication

Session 7.8
Art, Design, Culture and Brand Management

Session 7.9
Food, Hospitality and Tourism Marketing I

09:40-11:10

Session 8.1
Meet the Editors

Session 8.2 Electronic Word of Mouth (eWOM) VII

Session 8.3 Marketing in General III

Session 8.4  Marketing 2.0: Digital Consumers and Interactive Marketing II

Session 8.5  Theoretical and Practical Evolution of Retailing

Session 8.6
Marketing and Business Ethics

Session 8.7 Mobile Marketing I

Session 8.8
Explore the Role of the Interaction of Cooperation and Competition/ New Product Design Innovation in Marketing 

Session 8.9
Food, Hospitality and Tourism Marketing II/ Wine Marketing

11:10-11:25

Coffee Break (Lobby, Level 7)

11:20-12:50

Session 9.1
Conversation with the Editors

Session 9.2
JGSMS & JGFM
Editorial Board Meetings

Session 9.3
Brand Marketing in the Digital Age I/ Marketing for Humanship

Session 9.4
Marketing 2.0: Digital Consumers and Interactive Marketing III/
(Re-)establishing Trust in Corporations I

Session 9.5  Research, Writing, Publishing Skills-Building Workshop I

Session 9.6
Marketing and Entrepreneurship

Session 9.7
Mobile Marketing II/ Mobile Advertising

Session 9.8 Interactive Marketing Communication/ Intercultural Communications/ GMA-GAMMA Joint Symposium I  

Session 9.9
Services Marketing I

12:20-14:20

Multimedia Presentation (Foyer of Grand Ballroom, Lower Lobby Level)

13:00-14:20

Conference Lunch II (Grand Ballroom, Lower Lobby Level)
- Award Ceremony:
Best Conference Paper Award, Global Scholar of the Year Award, Best Reviewer Award, Best Track Chair Award, Best Young Artist of the Year Award,
L’Oréal Professorship in Creativity Marketing AWARD on BEAUTY & MARKETING, Excellent Service Award

14:30-15:45

Session 10.1
2016 GMA-GAMMA Joint Symposium II

Session 10.2
Consumers, Brands and Brand Management II

Session 10.3
Brand Marketing in the Digital Age II

Session 10.4
Marketing in General IV

Session 10.5
Research, Writing, Publishing Skills-Building Workshop II

Session 10.6 2016 Global Fashion Market Equity Symposium for Traditional Market

Session 10.7   Sustainable Marketing in Asia and the World I/Marketing Education

Session 10.8
(Re-)establishing Trust in Corporations II

Session 10.9
Services Marketing II

15:45-16:00

Coffee Break (Lobby, Level 7)

15:55-17:10

Session 11.1
Consumer Lifestyles in a Global Market: Challenges and Opportunities/ Global Trends in Sport Management

Session 11.2
2016 LU-GAMMA Joint Symposium

Session 11.3
Channel Management/ B2B Marketing in Fashion

Session 11.4
Global Marketing, Identities and Desires

Session 11.5
Research, Writing, Publishing Skills-Building Workshop III

Session 11.6 2016 Sustainable Fashion and Social Learning Platform Symposium

Session 11.7
Sustainable Marketing in Asia and the World II

Session 11.8
Strategic Marketing

Session 11.9
2016 ESCP-GAMMA Joint Symposium on Beauty Marketing: Past, Present, and Future



July 24, 2016

Time Event
9:00-12:00 Business Meetings