Conference Co-Chairs

Roland T. Rust (University of Maryland, USA)
Udo Wagner (University of Vienna, Austria)
Tania Bucic (University of South Wales, Australia)
Lin Huang (Kobe University, Japan)
Jaihak Chung (Sogang University, Republic of Korea)

Hosts

American Marketing Association
European Marketing Academy
Australian & New Zealand Marketing Academy
Japan Society of Marketing and Distribution
Korean Scholars of Marketing Science
Sogang University

Partners

Association for Consumer Research (USA)
Chinese Marketing Association of University (China)
SIMktg (Italy)
Greek Marketing Academy (Greece)
Aalto University Executive Education (Finland)
Aalto University School of Business (Finland)
Harbin Institute of Technology (China)
Korea Advertising Society (Republic of Korea)
Sungshin Women's University, Campustown Team (Republic of Korea)

Organizer

Global Alliance of Marketing & Management Associations


Sponsors

National Research Foundation of Korea (Republic of Korea)
Korea Tourism Organization (Republic of Korea)
Seoul Metropolitan Government (Republic of Korea)
Korea Economy and Management Development Institute (Republic of Korea)

Journal of Business Research
International Journal of Advertising
Cornell Hospitality Quarterly
Industrial Marketing Management
Journal of Advertising
Asia Pacific Journal of Marketing and Logistics
Journal of Macromarketing
International Marketing Review
European Management Journal
Journal of Service Management
Australasian Marketing Journal
Journal of Global Fashion Marketing
Journal of Global Scholars of Marketing Science
Journal of Creative Communications
Journal of Interactive Advertising
International Journal of Marketing & Distribution
Spanish Journal of Marketing