2016 Global Marketing Conference at Hong Kong
"Bridging Asia and the World: Global Platform for Interface between Marketing and Management"

21st-24th July, 2016
Conrad Hong Kong, Hong Kong

Conference Co-Chairs

Roland T. Rust (University of Maryland)
Gerrit van Bruggen (Erasmus University)
Sharyn Rundle-Thiele (Griffith University)
Toshihiko Miura (Chuo University)
Jaihak Chung (Sogang University)
Patrick Poon (Lingnan University)


Hosts

American Marketing Association
European Marketing Academy
Australian & New Zealand Marketing Academy
Japan Society of Marketing and Distribution
International Textile and Apparel Association
Korean Scholars of Marketing Science
Lingnan University




Partners

China Marketing Association (China)
Association for Consumer Research (USA)
AEMARK (Spain)
Greek Marketing Academy (Greece)
Aalto University School of Business (Finland)
Harbin Institute of Technology (China)
Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
Neuromarketing Science & Business Association


Organizer

Global Alliance of Marketing & Management Associations


Sponsors

Aalto University Executive Education
Creativity Marketing Center, ESCP Europe
National Research Foundation of Korea
Youngone Corporation
Korea Economy and Management Development Institute
Korea Tourism Organization
Seoul Metropolitan Government
Routledge, Taylor & Francis Group




Sponsoring Journals

Journal of Business Research
International Journal of Advertising
Journal of Advertising
Journal of Public Policy & Marketing
Journal of Global Scholars of Marketing Science
Journal of Global Fashion Marketing
Journal of Brand Management
Australasian Marketing Journal
Journal of Management Science




The Conference Organizing Committee Chair: Eunju Ko (Yonsei University)

Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)

General Secretary: Kyung Hoon Kim (Changwon National University)

Conference Proceedings Editor: Juran Kim (Jeonju University)

 

 

2016 Global Marketing Conference at Hong Kong