2018 Global Marketing Conference at Tokyo
"Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management"

July 26-29, 2018
Hotel New Otani Tokyo, Tokyo, Japan

Conference Co-Chairs

Prof. Roland T. Rust (University of Maryland)
Prof. Ajay K. Kohli (Georgia Institute of Technology)
Dr. László Sajtos (University of Auckland Business School)
Prof. Tatsuro Watanabe (Senshu University)
Prof. Akira Shimizu (Keio University)
Prof. Yung Kyun Choi (Dongguk University)



Proceedings

- Editor Prof. Jeonghye Choi (Yonsei University)
- Assistant Dr. Jeeyeon Kim (Yonsei University)




Hosts

American Marketing Association
European Marketing Academy
Australian & New Zealand Marketing Academy
Japan Society of Marketing and Distribution
Korean Scholars of Marketing Science
Keio University




Partners

Association for Consumer Research (USA)
China Marketing Association of University (China)
AEMARK (Spain)
Greek Marketing Academy (Greece)
Aalto University Executive Education (Finland)
Aalto University School of Business (Finland)
Harbin Institute of Technology (China)
Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)


Organizer

Global Alliance of Marketing & Management Associations


Sponsors

National Research Foundation of Korea
Korean Tourism Organization
Korea Economy and Management Development Institute




Sponsoring Journals

JOURNAL OF BUSINESS RESEARCH
INTERNATIONAL JOURNAL OF ADVERTISING
INDUSTRIAL MARKETING MANAGEMENT
JOURNAL OF ADVERTISING
JOURNAL OF HOSPITALITY & TOURISM RESEARCH
JOURNAL OF SERVICE MANAGEMENT
JOURNAL OF PROMOTION MANAGEMENT
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
JOURNAL OF GLOBAL FASHION MARKETING
AUSTRALASIAN MARKETING JOURNAL
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
INTERNATIONAL MARKETING REVIEW
THE SERVICE INDUSTRIES JOURNAL
JOURNAL OF MANAGEMENT SCIENCE



 

 

2018 Global Marketing Conference at Tokyo